The One Creation Gazette #12
One Creation Corporation
The most effective way to paint a clear picture of your customers is to ask them.
February is here, and love isn’t the only thing in the air—it’s the perfect time to fall for fresh ideas and insights! This month, we’re diving into the magic of personalization, the art of balancing privacy and trust, and how a little testing can go a long way in driving big results. Plus, we’ve got an exclusive peek at our consumer preference lifecycle, poll results from YOU. Let’s dive in!
Cracking the personalization code
Personalization is no longer optional—it’s essential. But what’s the real formula for transforming tailored experiences into meaningful revenue?
David Edelman captures it perfectly: "The value of personalization depends on the number of interactions multiplied by the velocity of testing, squared."
In our blog, “The Personalization Equation: How Testing Velocity and Creative Touchpoints Drive Revenue Growth,” we break down this powerful concept and explore how brands can:
Don’t just collect data—put it to work. (Read more on this here)
Forbes’ take on personalization
Forbes highlights key marketing trends for 2025, emphasizing AI-driven personalization, data readiness, and the continued importance of human connection.
Are you ready for the future of marketing? See the full article here
See how our Digital Preference Wallet delivers personalized offers
In today’s digital age, consumers demand more control over their data, and marketers need up-to-date, accurate preferences to deliver hyper-personalized experiences. Our Digital Preference Wallet bridges that gap, creating a win-win for everyone.
According to Vibe’s 2025 Mobile Consumer Insights Report, 86% of consumers are more likely to redeem mobile offers via text than email or apps.?
With our Preference Wallet, marketers can go beyond by offering rewards that encourage consumers to refresh their preferences, keeping data current and actionable.
Watch our latest demo to learn how you can drive engagement, boost conversions, and build trust with your audience.
Are businesses maximizing permissioned data?
We recently asked: "How much of your customer data is fully opt-in for marketing use?" The results revealed a clear divide—while some brands are excelling, many still struggle to harness the full potential of permissioned data.
Key Takeaway: Opt-in isn’t just about compliance; it’s the foundation of trust and effective personalization. Strengthening your opt-in strategies can drive better engagement, improve ROI, and keep your brand ahead of evolving regulations.
MarTech: How Unilever & Foodpanda nailed real-time personalization
MarTech recently highlighted how Unilever’s Ben & Jerry’s campaign with Foodpanda proved the power of first-party data + real-time personalization. By reaching consumers at the exact moment they were ready to buy, they achieved:
The Takeaway: RMNs provide the platform, but real-time personalization with first-party data is what truly drives results. Get the full details here
What will define marketing success in 2025?
The marketing landscape is changing fast, and our latest video explores what it takes to thrive in this privacy-first era.
Key Highlights:
Watch the video to learn how privacy-first strategies can help brands meet this moment and lead the way in modern marketing.