The One Creation Gazette #11

January is the perfect time for fresh ideas, ambitious goals, and laying the groundwork for an impactful year ahead.

In this issue, we’re sharing a mix of insights, tools, and inspiration to help you kickstart 2025 with confidence. From unraveling the secrets to digital marketing success to highlighting the transformative power of personalization, we’ve got you covered. Plus, meet Sean, one of our talented engineers who helped bring One Creation to life. Let’s make this year unforgettable!

• What Comes First in Digital Marketing Success?
• See Our Consumer Preference Wallet in Action
• Your Guide to Hyper-Personalization
• The Power of Personalization: New Insights from BCG
• Meet Sean Su, One of the Creative Minds Behind the Code

What Comes First in Digital Marketing Success?

Conversion, Personalization, or Audience Targeting: Which Comes First?

Marketers have long debated this chicken-and-egg question. But here’s the truth: it’s not about prioritizing one—it’s about the synergy between them.

In our latest blog, we break down how these three marketing pillars work together and why zero- and first-party data are the foundation for their success.

Ready to move past the debate and focus on creating impactful, data-driven experiences?

Dive into the blog to learn how integration drives results.

See Our Consumer Preference Wallet in Action

Discover how One Creation’s embeddable Digital Preference Wallet empowers brands to seamlessly collect and confirm consumer preferences—prioritizing privacy while delivering hyper-personalized products and services built on trust.

The results speak for themselves:

• 5-15% revenue boost
• 20% increase in consumer retention
• Up to 50% reduction in acquisition costs

Watch the Demo

Your Guide to Hyper-Personalization

We’ve created a simple checklist to help you achieve hyper-personalization! Follow our 8-step guide to craft tailored experiences that drive engagement and build lasting loyalty.

The Power of Personalization: New Insights from BCG

A groundbreaking report from BCG reveals how leaders in personalization are reshaping retail and achieving up to $570B in incremental revenue.

Key Takeaways:

• Retailers investing in personalized promotions achieve up to 3x higher ROI, yet less than 5% of budgets are allocated here—a major growth opportunity.
• Retail media fueled by first-party data is expanding at a 25% annual growth rate, driving innovation in tech and data strategies.
• Tools like precision ads, tailored product recommendations, and next-best experience engines are generating $100M+ in topline impact for industry leaders.

Personalization isn’t just a strategy—it’s a necessity for staying ahead in today’s competitive landscape. Find out what it takes to join the ranks of these leaders. [Explore the Report]

Meet Sean Su, One of the Creative Minds Behind the Code ???

Sean’s love for video games sparked his early interest in computers, leading him to study computer engineering to learn how they’re built and how they work. Now, he channels that curiosity and creativity into building amazing things with us at One Creation.

When he’s not coding, Sean is a big NBA fan and enjoys playing basketball whenever he gets the chance. He also loves hopping in his car for aimless drives with good music—think of it as a mini road trip to nowhere, just for fun. At home, he spends time with his rescue cat, Penny, who’s full of personality, and his guinea pig, 滚滚 (which means “round” in Chinese), who’s as adorable as the name suggests. And while Sean doesn’t consider himself a foodie, he’s always down for some hotpot—his go-to comfort food.

Whether he’s coding, shooting hoops, or relaxing with his furry friends, Sean brings energy, creativity, and fun to everything he does.