The One Copywriting Mistake You Should Never Make

There’s nothing worse than getting stuck in a conversation with someone who only talks about themselves. Yet soo many of us do this with our businesses.

When marketing your business, the number one mistake you can make is talking about yourself. Let me explain.

The point of marketing isn’t to tell people what you do; it’s to tell them what you can do for them.

No one cares that you’re a family-owned business established 136 years ago. No one cares that you’re the first open-source productivity tool. No one cares that you’re Brazil’s trusted fertilizer supplier.

They do care about what you can do for them.

You can think of the difference as features vs benefits. Features describe what you are. Benefits describe what your customer will gain.

Who would you rather sell your house?

1. The person who is a Male, 6’1, 85kg, realtor.

or

1. The person who can get you a cash sale, 10% above GV in less than 20 days.

See the difference here. On the left, Apple is telling you what their product is. They’re telling you what it will do for you on the right.

Always ask yourself, what does my product or service do for my buyer?

Shoutout to Harry Dry - for the unreal Apple graphic we've used here.

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