One chip can go a long way

Not if you are a human of course. But when crumbled up and sprinkled over an otherwise, meh, bowl of crunchy dog food, it refreshes the whole experience for my dog. He dives in and eats the entire bowl with reckless abandon. The same approach goes for your marketing efforts. Pick a buying stage (early, mid, late) and produce a new and creative, but not necessarily pricey, piece of content. You might be surprised how this little boost might positively impact your buyers on their journey to your products or services.