The one with the catch-ups ??

Hey everyone – Ellen here with our second newsletter for 2025! ??

How is it the end of January already?! At Carnsight, we've been busy keeping warm and watching out for any snow ????

We hit the ground running with coverage, and made sure our social media clients celebrated the new year with their growing communities. Just check out our #ThreeOnThursday to see our weekly top stories!

This week we’ve got our usual PR tips and tricks, with a snippet of life behind-the-scenes with the Carnsight crew. And, as an added bonus, we've got our new 'Digital Digest' section, giving you the latest updates in all things social media. ??

Let’s get started!??

Digital Digest

TikTok: To ban or not to ban?

Anyone with any US friends will know the public stress over the potential banning of TikTok. It briefly went dark after the Supreme Court upheld a law over national security and data concerns, but was back up in America after Trump's inauguration. Although the app is still banned in America, Trump has granted TikTok a 75 day extension, but the legality around this isn't certain. So although it may be up and running, it's not in the clear quite yet.

?? Read more about the news here?

Instagram: Say goodbye to your squares!

Instagram posts are now previewed in a portrait rectangle instead of squares, meaning square posts have been zoomed in. The idea is to have increased visibility for taller posts, so your hard work isn't cut off in reels! This means all content optimised for your Instagram grid should now be in the 4:5 aspect ratio, at 1080x1350px. Don't worry, Canva's already updated its templates.

?? Find out more about the grid format here?

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LinkedIn: Time to Showcase!

This week, Leigh-Ann's been looking into a LinkedIn feature that may have slipped under your radar: Showcase Pages. These are extensions of your main LinkedIn company page, designed to highlight specific areas of your business, such as individual brands, products, services, or initiatives. This is a great feature for targeting your content, helping you reach niche audiences and maintain maximum engagement!

?? Learn about Showcase Pages here?

PR Tips and Insights

Hear our latest tips and thoughts from the world of PR:

Is PR largely out of our hands??

As a PR agency, we will never guarantee you coverage in a particular publication - it's just not within our control to do so. In fact, there's a lot that's out of our hands. So what can be controlled? And how do we manage your campaign to reach success, whatever the challenge?

Read Jess' thoughts here ?? https://www.carnsight.com/2025/01/14/is-pr-largely-out-of-our-hands-what-can-be-controlled-in-a-pr-campaign/???

You'll never believe what happens in this blog!

... or will you? ???

Sensational sells, and we're no strangers to an exaggerated headline. But should your stories actually be that theatrical? And if you're going to exaggerate, how do you do it well?

Find out here ?? https://www.carnsight.com/2025/01/21/youll-never-believe-what-happens-in-this-blog/

At Carnsight?

The Carnsight community is always active, and this week Jess managed a catch-up with an amazing friend Emma Boatman ??

Emma is an award-winning Virtual Assistant, and it's always a pleasure to hear her business expertise. Thanks Emma! ?