One BIG IDEA for Today

Business Owners and Marketing Pros-?

If you could pick one thing today to enhance your company’s online presence, what would it be? Go for something that will give you the most bang for your buck.

Should you try improving your organic marketing??

Like focusing on Google Business Profile, adding in photos, updates, and reviews? You could make sure that listing sites have the correct business info like location, phone number, and URL. How about working on the meta tags on your website, and making sure website photos have alt tags?

What about focusing on your contact page??

You could add details that will help your prospect convert, such as displaying testimonials, a special offer, or even past client logos.?

Should you put more effort on your social media strategy??

You could launch those paid ads you’ve been thinking about…

If I could do one thing to help my business grow today, it would be to create a LinkedIn event with an engaging partner, and promote it to my audience.

Why do I suggest this?

It ticks off a lot of checkboxes, including:

• Strengthens your network
• Business promotion is done by two organizations, not one
• Is social content to share?
• Gives you “something to talk about” with your network and prospects
• Acts as a lead generation magnet
• Can be repurposed for ads and remarketing to individuals who have shown interest in you and the business

I challenge you to connect with a partner, hash out content that your ideal prospect finds desirable, and build the event.

Get it out, get it live, and tell the world about it.

Here’s to your success!

RJ

P.S. My event with Geena Greguric is coming on Thursday, November 21 at noon EST. The event is called “Mastering Marketing in 2025: Organic vs. Paid Strategies.” Contact me for the registration link. Let’s go!