One of the best business books you are likely to read this summer.

First time I have ever read a chapter in a business book called “Assholes”. It’s another standout chapter by Tony Fadell, when he sets out to explain leadership amongst other terms and success and business failures. He is known as the “Father of the iPod,” amongst other products that we are all familiar with, engineer and designer, and has just published his first book,?Build: An Unorthodox Guide to Making Things Worth Making, which is a great read. He has had an amazing career with over 30 years of experience in Silicon Valley and 300 patents to his name. His book has tons of stories, insights and lessons related to success and business failures.

Now back to the chapter Assholes. In this section of the book, he lists the very long lineup of different types of assholes that you will meet across in your professional life. He clearly admits that some people think he is an asshole too. But crucially, he writes: “Some hurricanes can be reasoned with. Some cannot.” When it comes to leaders, he says, “A real asshole looks at the wrong things for the wrong reasons. When they’re really smart, they do it for the right reasons. They drive everyone nuts, but they’re doing it for the customer, not for themselves and their ego.” Now you know.

The book is divided into six sections—Build Yourself, Build Your Career, Build Your Product, Build Your Business, Build Your Team and Be CEO—with numerous chapters within each. While the six sections don’t sound dissimilar to other career books, the chapters are anything but typical. From “Lawyer Up” to “I Quit”, Fadell offers up all kinds of advice in very funny ways. In the “Lawyer Up” chapter, he jokes about billable hours, but also tells the tale of his first lawsuit, providing valuable insight to those navigating similar intimidating experiences. “I Quit” explains how to determine when to give up but not feel entirely defeated.

Tony’s career began at General Magic, a start-up within Apple that nosedived in a spectacular manner. He went on to lead the teams that created the iPod and iPhone and is frequently credited as being a co-inventor of the device. In 2010 he co-founded Nest Labs, an advocate for the smart-home sector.

It was at General Magic, in his early 20s, that Fadell had his first real experience with professional failure. This was mostly due to their handheld device (circa 1994) that preceded the ubiquitous tablets of today. “General Magic was really creating the iPhone about 15 years too early. You could download games—technically you could download games but it didn’t really work. You could book travel. It had email, wireless email, games, everything. It was done before the internet before there were digital networks. You had to dial up internet. It was handheld. And I got to do that at age 21 to 24 with my heroes who designed the Mac,” he says. “And, it was a tremendous failure. We spent over half a billion dollars in 1993/94… and it was an utter failure.”

The takeaways that you get from reading the book is feeling the need and what is missing in your life. Keep thinking, keep developing and never stop dreaming of product designs. He applauds diversity, different ages, different cultures and believes it is key to getting things done. To avoid stale ideas, grow or die. He is very much a team player when it comes to creativity. He is excited to stay in touch with real people. Know what people are excited about today. He likes to provide insight and guidance to younger generations, but also to inspire them to dream, create and build, and to do it as a team.