The One Amazon IPI Hack You Can’t Afford to Ignore ????
Umer Nalir (MSc SCM)
Founder @ ProActiveChain | Helped 40+ ecom brands streamline and grow their supply chains ????
If your Inventory Performance Index (IPI) score isn’t where it should be, you’re already paying the price—higher storage fees, stricter limits, and lost sales opportunities. The good news? Fixing it doesn’t require magic, just strategy.
There’s one high-impact move that can improve your IPI faster than anything else: Sell-Through Rate Optimization.
Here’s why—and how—you can start implementing it today.
Why Sell-Through Rate is the Game Changer
Amazon’s algorithm rewards fast-moving inventory and penalizes anything that just sits there collecting dust. Your IPI is built on:
? Sell-through rate – The speed at which you move inventory compared to storage. ? Excess inventory – Overstocked SKUs drag down your score. ? In-stock rate – Running out of high-demand items hurts your ranking.
If your inventory sells too slowly, Amazon assumes it’s dead weight. And they don’t like dead weight.
How to Boost Sell-Through and Improve Your IPI
1?? Liquidate Dead Stock—Fast
If a product isn’t moving, keeping it around is a liability. Move it out.
?? Example: A seller we worked with dropped a slow-moving SKU’s price by 15%, and within two weeks, their sell-through rate increased by 35%—directly improving their IPI.
2?? Prioritize Restocking High-Demand SKUs
Amazon favors consistency in availability. If you keep your best sellers in stock, they reward you.
?? Example: A brand replenishing bestsellers before running out saw an instant IPI jump once their sell-through rate stabilized.
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3?? Stop Overstocking the Wrong SKUs
More inventory isn’t always better. Storing slow-moving products is a trap.
?? Tip: Sellers who shifted excess stock to external warehouses saw a 10-15% improvement in their IPI within months.
4?? Use Amazon’s Own Data to Your Advantage
Amazon’s Restock Inventory tool gives personalized recommendations on what to reorder—and what to avoid.
?? Smart Move: Amazon wants you to listen to their system—align your strategy, and you’ll be rewarded.
The ProActiveChain Approach
At ProActiveChain, we’ve helped brands turn IPI scores from 400 to 650+—without panic-selling or overpaying for storage.
Final Thought: Fix It Now, or Pay for It Later
The IPI score isn’t just a metric—it determines your storage limits, costs, and ability to scale. Ignore it, and you’re throwing money away. Get ahead of it, and you’ll dominate your category.
?? Struggling with IPI? Let’s talk. This one strategy could change everything.
#AmazonFBA #Ecommerce #IPIscore #InventoryOptimization #SupplyChain #ProActiveChain ????