One Amazing Thing About Bonsai with Matt Butler

Get your sneak peek at the most amazing features from the world's top MarTech and CX platforms.

Which measurement method do you need: Multi-Touch Attribution, Incrementality Modeling, or Matched Market Testing? What if you want them all? My guest today will show you how to do just that.

Welcome to One Amazing About Bonsai Data Solutions. Today, host Greg Kihlstr?m welcomes Matt Butler, Co-Founder & CEO of Bonsai Data Solutions and he will be sharing one amazing thing about Bonsai Data Solution with us today: Overstory

Watch the Episode

Stay tuned for more and follow the show on YouTube to see the latest.

About Matt Butler

Ex-Googler of 12 years, Matt was a founding member of Google’s analytical consulting team — developing analytics, statistical forecasting, auction modeling, and machine learning for companies such as Procter & Gamble, Coca-Cola, Unilever, Kohl’s, Best Buy, and many more. He went on to lead global technical partnerships before leaving to found Bonsai in February of 2020.

Resources

Bonsai Data Solutions website: https://www.bonsai.llc

The One Amazing Thing with Greg Kihlstr?m website: https://agilebrandguide.com/the-agile-brand-podcasts/one-amazing-thing-about-with-greg-kihlstrom/

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.dhirubhai.net/company/the-agile-brand/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

#martech #marketingtechnology #softwaredemo #demo #marketing #unboxing #ecommerce #digitalstrategy #marketers #marketingtips