This one is for all the Social Media bros

Let’s make carousels work for you.

Some of you, just like us, might be late to this trend, which means we’re all in the same boat. The boat of losers missing out on the easy wins carousels bring. God damn it, let’s fix that. Now.

It’s Not Just a Trend

Carousels aren’t just a trend, they’re built for engagement. On Instagram, they keep people swiping, boosting visibility. If they skip the first slide, the algorithm might show them the next, giving your content a second chance. And on TikTok? Carousels are taking off just as fast, making swipeable storytelling easier than ever.

Here’s how to make yours work:

Hook hard on slide one. If the first image doesn’t make someone stop, they are scrolling past. Use bold text overlays with a question or juicy teaser to make them curious enough to swipe.

Tell a story, not just a slideshow.?Each slide should flow into the next to build curiosity or deliver value. Think Before & After, “5 Mistakes You Are Making,” or “Behind the Scenes of…”

Make it skimmable. People scroll fast, so keep text short, visuals bold, and the message clear.?The easier it is to consume, the better it performs.

End with a CTA. Your last slide is the big finale and a chance to drive engagement.?Automate it with ManyChat. Ask people to comment a specific keyword and let the bot handle replies.

Click here to check out our carousel on hiring a new Head of Content (videographer). It has all the elements mentioned above, and if you want to apply, just comment "job" and the details will slide into your DMs. ?

Carousels aren’t just easy, they’re powerful. So let’s start swiping our way to better reach.

Don’t believe me? I get it, why should you. So take instagram’s CEO’s word for it: "the word."?

Cheers, Valerie & Your CoHo Team