The one with the ON AIR theme

Carnsight Communicates is coming to with you an ON AIR theme, from guest posts and campaign coverage to client spotlights and a Q&A slot of our own, sound waves are in full swing this newsletter ???

Client Coverage

TMW Unlimited’s “Grow Your Home” campaign for Oak Furnitureland looks beyond selling sofas in showrooms

Following a competitive pitch and account win by TMW Unlimited in August, the inaugural ‘Grow Your Home’ campaign for Oak Furnitureland has gone live. Launched on October 2nd, the campaign is led by a TV ad which explores the ‘biggest oak tree in the world’.

Aptly autumnal, it considers 'Home' – one little word packed with potential – and imbues Oak Furnitureland with a significance beyond the general idea of selling sofas in showrooms. Rather, the ad centres Oak Furunitureland as shaping space to nurture and grow. The cross-channel campaign will run across TV, radio, video-on-demand, and YouTube, including a spotlight on ITV during the Rugby World Cup.?

Graeme Noble, TMW Unlimited's chief creative officer, said: "We didn't want the campaign to be limited to the conventions of the category, of just showing sofas in a showroom. We wanted to give the 'land' in the Oak Furnitureland name some real meaning."

?? Read the full piece here

The Coconut Tree on keeping family at the heart of business

The It Runs In The Family podcast welcomed The Coconut Tree 's head of operations and co-founder Rashintha R. for its 69th episode. The episode shone a spotlight on how Sri Lankan food and hospitality bring people together, always laying a welcome space at the table.

“One of the reasons we’ve survived is because we were doing different things. But then also one of the reasons we clashed is because we all want the best for the business.”

The exciting episode covers:

• The strength gained from having multiple Co-Founders
• TCT's ‘lay an extra spot at the table’ ethos funnelling into the business
• How TCT expanded their reach to 9 restaurants in 7 years
• An evolving emotional connection with the business over time

?? Listen to the podcast here

Christmas in October – building momentum for British toy brand boppi this festive season

Jessica Morgan and Regan Anderton of Click Europe Ltd had a fabulous time attending the CIJ Group - PR Solutions power pitching event this week. The duo shone a particular spotlight on boppi's exciting new 10 in 1 Toddler Jigsaw Puzzles. Designed for 18 months + and also made from 3 layered, 100% recycled card, they make the perfect educational, eco gift this Christmas.

The boppi 10 in 1 puzzles are available in 4 captivating themes. These puzzles are beautifully illustrated by talented Canadian children’s illustrator, Laura Watson, and come in a beautiful box, making them a great gift item at any time of the year.?Each jigsaw puzzle set comes with 10 puzzles with varying pieces, meaning that children can gradually progress and build their puzzle-solving abilities. Each set also comes with a fold-out card environment - also made from recycled card, helping to extend play and making it more than just a jigsaw. As the festive season continues to draw closer, we look forward to spreading the joy of these amazing toys ??

?? Explore the collection here

PR Tips From PR Pros

Making the most of on-air broadcast oppourtunities with Jill Misson

It's time to talk, so listen up folks. The wonderfully insightful Jill Misson has taken over the Carnsight blog to tell us all about the world of radio broadcasting.

Jill brings over 20 years of experience working on radio stations around the world. She explains how in radio, timings are absolutely crucial. Understanding how to optimise what might be a brief but impactful slot on air is a great skill to hone – and you can do just that by jumping over to Jill's blog here ??

Building confidence on social media and doing things your way

The influence of social media is undeniable, having transformed the way businesses both engage in commercial activities and connect with their audience. For small businesses, cultivating a robust online presence has become a clear necessity.

However, it's quite common to grapple with reservations when it comes to the realm of social media. Navigating new digital terrain can be a daunting endeavour, especially when growing or running a business and managing competing priorities. Leigh-Ann Hewer has put together a rapid-fire list of tips designed specifically to bolster your confidence and elevate your proficiency in the realm of social media. You can find her blog here ??

At Carnsight

Jessica Morgan and Alexandra Johansen ended the week out and about, with the former recording an exciting podcast Q and A while the latter joined the team at TCT for a morning. Leigh-Ann Hewer and Yasmin Alqatari are out of the office, but their effort working with Wyatt & Sons Fencing Ltd to prepare for the AFI awards has paid off today with the amazing team being awarded Temporary and Hoarding Fencing Contractor of the Year ?? A big congratulations to the team for their very well-deserved win!