The One Advisor You Need That You Forgot About

Imagine running your business and everything financially is going great. All of these things are happening:

• You are bringing in substantial profits
• cash flow is healthy and are collecting on time from customers
• You understand your brand identity, marketing, positioning, and brand strategy

How were you even able to get up to this point?

You had a CFO on staff whether it be full time or part time (that can be anything from "fractional" to a project basis)! What value did the CFO provide for you?

1. The CFO was able to run cash flow forecasts with the latest technology in order to get crystal clear numbers on cash inflows versus outflows.
2. The CFO was able to expand on the forecast in order to implement ways to delay A/P while reducing & accelerating A/R.
3. The CFO was able to bring more revenue in without adding more employees or adding more overhead costs.

This is to start as there are many more things that a CFO can do to drive the financial vision of the company.

How does this relate to a successful exit?

The CFO got you to healthy profitability year after year. A track record of strong profitability leads to a much higher valuation for both the buyer and seller.

The successful exit then happens. An accomplishment!

Don't underestimate the power of a CFO.