the one advantage you need
Austin L. Church
Fractional CMO, Author of Free Money, Founder of Freelance Cake and Business Redesign → Raise your rates, delegate confidently, and free up 10 hrs / wk so you can have a record year while working less
Among copywriters Gary Halbert is a legend.
Though he was most likely innocent of any real wrongdoing, Halbert was indicted and went to jail for fraud , and while there, he wrote The Boron Letters to his sons.
In Chapter 6, you’ll find a question and Halbert’s answer that will change your life if you let it:
"If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?"
How do you escape the charging hourly trap?
Start offering productized services.
The right ones help you stand out from other freelancers, increase the perceived value of your work, and earn more in less time.
About Austin L. Church
Hi, I'm Austin L. Church, a writer, marketing consultant, and business coach.
I started freelancing in 2009 after finishing my M.A. in Literature and getting laid off from a marketing agency. Freelancing led to a portfolio of mobile apps, tech startup, children's book, branding studio, and consulting practice.
Over the last 15 years, I've made north of $1.8 million as a creative entrepreneur, and looking back, I see so many missed opportunities.
That's why I'm so passionate about stacking up specific advantages and teaching freelancers, consultants, and creators how to do the same.
I want more of us to find our income-lifestyle sweet spot.
You can learn more at FreelanceCake.com .
White paper expert | Thought leadership consultant | Insurance, risk & HR | Fluent in C-suite | TEDx speaker ???? ???? ????♀? ?? ??
3 个月Just read The Boron Letters last month! Funny how everyone thinks digital marketing is so modern and fancy, but the tactics are pulled straight out of direct mail.
Freelance Copywriter | Direct Response Expert | Driving Sales with Persuasive Copy
3 个月??♀? I'm currently reading The Boron Letters ??
Fractional CMO, Author of Free Money, Founder of Freelance Cake and Business Redesign → Raise your rates, delegate confidently, and free up 10 hrs / wk so you can have a record year while working less
3 个月Who has heard of this advantage before? Did it seem like a big deal to you or did you just shrug?