ONDC achieves a daily retail order milestone of 150,000 and adjusts funding discounts by reducing incentives.

The Open Network for Digital Commerce (ONDC) has marked a significant milestone in its journey towards revolutionizing India's digital commerce landscape. With an impressive achievement of processing 150,000 daily retail orders, ONDC has firmly established itself as a key player in the country's burgeoning e-commerce sector.

This milestone is a testament to the relentless efforts of the ONDC team and the growing adoption of the platform among retailers and consumers alike. Since its inception, ONDC has been committed to empowering small and medium-sized businesses by providing them with a robust digital infrastructure to thrive in the online marketplace.

The incentive programme has been reorganised to convey the message that network users, including buyer apps, seller apps, and sellers themselves, must progressively take on a larger portion of the cost of financing transactions and consumer discounts.

As the Open Network for Digital Commerce (ONDC) wrapped up a week of processing an average of 150,000 daily retail orders for the first time, significant changes have been introduced to the platform's funding mechanism for purchase discounts.

The revised incentive scheme brings about three notable modifications: a reduction of up to 30 percent in payouts per order across all categories, limited incentives for food & beverage orders to the top 20 cities, and a restriction on the percentage of orders eligible for the network's benefits from buyer side apps.

According to a source familiar with the matter, "The network achieved an average of 150,000 retail orders per day last week. While demand experienced a slight dip in the first week of April, it rebounded over the past couple of weeks. Aggregate numbers for this month are expected to slightly surpass those of the previous month."

Earlier reports indicated a remarkable surge in the monthly retail purchases volume on the ONDC, which grew sixfold within six months, reaching 3.6 million in March. This marks a significant increase from the over 600,000 purchases recorded in September of the previous year.