Onchain Finance GTM Series: The 5 GTM questions you need to sell your products
Last week was busy. There was a noticeable increase in the number of GTM advisory calls I had. This uptick could be a positive indicator for the space, suggesting a growing interest and confidence.
However, a recurring theme across these conversations was the heavy focus on product development. While the passion for innovation was evident, most discussions centered on comparing tokenized products to their traditional financial counterparts. The common consensus was that these tokenized solutions are just as robust.
While building a strong product is crucial, it is often a significant mistake to overly prioritize it at the expense of distribution. Many teams fall into the trap of focusing on product development while neglecting the fundamental question of how to find, reach, and engage their target customers.
Without a clear understanding of who your target customers are, where they are, and how you plan to reach them, you don't have a real GTM strategy—no matter how good your product is.
Let me emphasize this: if you cannot clearly define your customer base and how you will access and sell to them, your product is irrelevant.
Read that line again. Now read it one more time. And repeat the process twice.
Yes, some teams may get lucky and succeed through sheer momentum, but would you really want to stake years of your life on luck?
In this week's research issue, I will provide five essential GTM questions that should serve as your strategic checkpoints:
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Let’s unpack each question in detail.
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I write about tokenization and digital asset adoption trends. Here are 3 ways I can help you whenever you are ready:
Chief Executive Officer at Xped Holdings Limited
1 个月Both tokenization and securitization are actually easy from a technical perspective. The hard part is separating the two at productization and dealing with the securitization problems. Pure tokenization issues are trivial.
X Real Estate Writer & Social Media Strategist transitioning to Web3... Writing for RWA Projects and Founders, & implement strategies to boost online visibility
1 个月Great breakdown of the key GTM questions! Defining the target audience and understanding their on-chain behavior is crucial for tokenization projects. Without clear distribution, even the best products can struggle. Excited to dive into the full research
Director at Eaton Property Solutions Limited
1 个月Great post Harvey L. , many thanks for sharing. #rwa #realestate #investment
Marketing Exec | Strategic GTM Leader | Expert in Driving Growth and Market Expansion | FinTech, Blockchain, AI, Tokenization & Web3 Visionary | Advocate for Empowering Women in Tech
1 个月Great article!
Building Tokenization Insight | GTM Research & Content | Follow to learn. DM to partner | I write about tokenization adoption trends & help tokenization projects avoid pitfalls
1 个月Yes or No. Tokenized products can borrow features that are found in traditional products for robustness. But compliant distribution that devliers impactful outcome remains a key hurdle for many tokenized products.