Once you make a podcast episode on a topic, you can’t do anything else with it.

In the grand scheme of your podcast, each episode should build upon the last one and touch on new topics and ideas for your audience to engage with and learn about.

But there’s nothing wrong with going back to previously discussed subjects again – especially if you’re bringing them to a different platform in a new way.

Repurposing your content gives it life beyond being a podcast episode and introduces other ways for your listeners to interact with your show.

Transcripts and blog posts allow you to turn your audio into text form, driving traffic to your website and increasing accessibility for your show.

Social media such as Instagram, Twitter, Facebook and TikTok boast huge audiences that enjoy reading infographics and watching short-form video clips – highly effective and excellent ways to advertise your podcast.

Giving your podcast visuals opens the door to gaining traction on popular video platforms like YouTube.

Content from podcasts can also be turned into email marketing campaigns, a more direct and personalized method of engaging with your audience.?

If new information emerges about the topic, then a whole new podcast episode could be created around it, giving the topic a fresh new coat of paint and poising it to be re-repurposed.

Some various methods and formats can breathe new life into a subject and ensure that your voice has the best opportunity to be seen and heard by others – all you have to do is tailor it to your potential listeners.

If you’re thinking about starting a podcast for your business, schedule a call with us to see how we can help.