Once a Week Episode #267

1. NON-COERCIVE MARKETING: A PRIMER. ROB HANDY

A collage of watercolors with a scene of a river against a rural backdrop barely visible

"For the last year, Rob Handy has been weaving together a new philosophy of marketing, designed to radically reshape the emotional landscape of the internet. But beneath the surface, non-coercive marketing is a trojan horse, designed to regenerate trust, connection, and empowerment in a world where all three are increasingly scarce."

https://ungated.media/article/non-coercive-marketing-primer/

2. COFFEE VS. TEA SMACKDOWN. ANAHAD O'CONNOR, AARON STECKELBERG & GARLAND POTTS

An animated image of a coffee bean and a tea leaf in a boxing ring

"Which beverage will claim the world title for healthiest drink?"

https://www.washingtonpost.com/wellness/interactive/2022/coffee-vs-tea-nutrition-health/

3. HOW ARSENAL FOUND IT'S VOICE. RORY SMITH

A quartet of Arsenal FC flags being waved on the pitch at Emirates stadium in North London

"Long ridiculed for having a library-like atmosphere at its games, Arsenal listened to its fans, embraced a nascent ultra group and let its loudest supporters set the tone." Full disclosure: I'm a quieter but no-less passionate Arsenal fan, but remember fondly days at the "Highbury library". COYG

https://www.nytimes.com/2022/10/07/sports/soccer/arsenal-liverpool-fans.html

4. MEET SAM COX - MR DOODLE. TIM MUFFETT

An image of a man and a woman at a table wearing clothes covered in doodles, with all the decor covered in doodles and against a backdrop of wallpaper covered in doodles.

"Sam Cox, known as Mr Doodle, has covered every inch of his home, from his bedding to his microwave - with doodle art. Mr Doodle's popularity soared internationally after his videos on social media racked up millions of views, and in 2020, he was the world's fifth most successful artist aged under 40 at auction."

https://www.bbc.com/news/av/entertainment-arts-63118482

5. JUST FOR INSPIRATION. THE SLURPEE ORIGIN STORY. HOOK

"The Slurpee is arguably the most popular frozen drink in the world. Approximately 7 billion cups have been sold in more than a dozen countries, and one even made it to space. Hear the story of how an embarrassing mistake led to a flavor craze fortune."

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