Once a Week Episode #267
1. NON-COERCIVE MARKETING: A PRIMER. ROB HANDY
"For the last year, Rob Handy has been weaving together a new philosophy of marketing, designed to radically reshape the emotional landscape of the internet. But beneath the surface, non-coercive marketing is a trojan horse, designed to regenerate trust, connection, and empowerment in a world where all three are increasingly scarce."
2. COFFEE VS. TEA SMACKDOWN. ANAHAD O'CONNOR, AARON STECKELBERG & GARLAND POTTS
"Which beverage will claim the world title for healthiest drink?"
3. HOW ARSENAL FOUND IT'S VOICE. RORY SMITH
"Long ridiculed for having a library-like atmosphere at its games, Arsenal listened to its fans, embraced a nascent ultra group and let its loudest supporters set the tone." Full disclosure: I'm a quieter but no-less passionate Arsenal fan, but remember fondly days at the "Highbury library". COYG
4. MEET SAM COX - MR DOODLE. TIM MUFFETT
"Sam Cox, known as Mr Doodle, has covered every inch of his home, from his bedding to his microwave - with doodle art. Mr Doodle's popularity soared internationally after his videos on social media racked up millions of views, and in 2020, he was the world's fifth most successful artist aged under 40 at auction."
5. JUST FOR INSPIRATION. THE SLURPEE ORIGIN STORY. HOOK
"The Slurpee is arguably the most popular frozen drink in the world. Approximately 7 billion cups have been sold in more than a dozen countries, and one even made it to space. Hear the story of how an embarrassing mistake led to a flavor craze fortune."