On-page Vs Off-page SEO: Learn the differences.

Anyone who is running a business wants their website to pop on the first page of Google or any search engine, and anyone searching for something expects to find whatever they need at the top of the Search Engine.

If you have a business online and your website ranks at the top of the search engine result page (SERP) it becomes 100 times easier for the person searching for the same to find it and it also helps in attracting new customers easily.

Before digging into on-page and off-page SEO, let’s first talk about what SEO is.

SEO stands for Search Engine Optimization, if you have the same answer then you should stick to this article till the end because, in this article, we will talk about SEO and its types.

Search Engine Optimization is made up of two words, first “Search Engine” and the second one is “Optimization”.

First, let’s talk about Search Engine, so what is a search engine?

A search engine is a software system that has been created to search for information or to find information from the World Wide Web, i.e., the Internet. In this world, thousands of websites and million TBs of data are stored here and a system is designed to carry out that data which is called a search engine.

Now let’s talk about “Optimization”, optimization means the action of making the best or most effective use of a situation or resource.?

If we club them, Search Engine Optimization means a process of making your website/your web pages better for search engines, so that it can rank higher.

Now think about how you can use the search engine. If you have a website or a business, then you will definitely want that whenever someone searches for a particular thing on a search engine then your website will be the one to pop up first on the screen. So, this is the best use of search engines in optimization.

Time has arrived, now we can talk about On-page and Off-page SEO.

On-page and off-page SEO are two components or types of Search Engine Optimization, the way we do SEO on our website or outside the website. So first of all, let’s talk about why this differentiation is there.

On-page SEO refers to the type of SEO that we do on our website, web pages or you can say optimization that is in our control like keyword-rich content, HTML, Title of the page, URL, etc.

On the other hand, Off-page SEO focuses on the ranking factors that occur outside of your website like Backlinks, Social media, Mentions, and Google My Business.

One thing you should not forget is that to succeed in the SEO world, you need to focus on both on-page and off-page.

Before spending time and energy (and money not to mention) on social media to build links or promote your business on social media, you should be good at on-page SEO.

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