On-Page SEO Tips for Legal Firms in Ireland
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On-Page SEO Tips for Legal Firms in Ireland?
"On Page SEO"?is one of the many facets of?SEO as?SEO or?"Search Engine Optimisation"?is a bit of a science.?Whilst it is only one of maybe 12 important factors for SEO it is critical, once you actually get visitors to your pages. Bear in mind that if you invest in getting people to a page, it needs to be worth visiting, otherwise you will lose the visitor or potential client.
The benefits of good?On Page SEO?include the fact that it increases time on page by a visitor, by offering a good UX or user experience as such, to keep the visitor reading. That in turn can lead to more conversions for you, such as a visitor making a call or sending an email to you. Or they could click on a link on the page to find their way to related articles, in the same way as you may do on this page later.
Some main facets of SEO include:
Keyword Research?Plan?- If you are going to create any content, you want to ensure that you are targeting the keywords or key phrases that your desired customers are searching for, in the first place. Then you create useful, relevant content around this keyword or phrase.
Speed?- Ensure that the page is fast loading, with images and video all using reduced file sizes and with a good naming convention, showing relevant Alt Tags.
Internal and External links?- As part of your on page optimisation you will include internal links to other related pages and external links to useful related content elsewhere on the web.
Mobile?- Nowadays it goes without saying that the pages must be mobile friendly and easy to navigate even on a small screen. Whilst you can include exit popups, do ensure that they do not get in the way.
CTA?- And at the end of any article do include a?CTA?or?call to action, ideally just one. Whether that is to download a piece of content such as a checklist or pdf or to read a related article or make contact with you.
Much like?Google?or?Facebook?or?Youtube, you are trying to keep the visitor on your website as long as you can, delivering useful entertaining or educational content and filtering visitors down to the ones who will want to engage with you.
Article Overview
In this short 5 minutes read, covering?20+ technical points, see link below, we focus on one single technical aspect of SEO and that is the?On Page SEO. Read this article to learn how to attract more leads to your website, how to qualify them, and how to deliver real value. The problem with SEO is that anyone can do it and it is therefore very competitive. But the good news is that most people do not invest enough time to do it right. Thus, there is loads of scope for you to do it better than your competitors and get on page 1 for your key phrase or term.
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Ignore all the cheesy email offers that say they can do it for you for €47 a month or €147, €247 or even?€497. This work takes serious time investment. And no there is no magic plugin that will do it all for you. Ignore those emails too. You can use supporting plugins such as All in One SEO or Yoast as tools, but they work solely as guidelines – you still have to do the work. And there can be a lot of work initially, then it has to be kept up to date. Google algorithms change frequently, so you need to stay on top of this.
Create a Plan
We have been doing?SEO?for over?20 years?and even when we get really good at it,?Google?changes the goalposts and we have to revisit everything again, tweak how we approach SEO, create a new plan for our individual clients and for ourselves too. It is like a game where the rules change regularly - much like Rugby. And to top it off Google does not generally tell people what changes they make or when they make them. Or why. Google does not want SEO agents to game the SEO system. When it happens they change the rules and punish the people who gamed them. The SEO agencies do not suffer, their clients do – that could be you!
You would not let a Signage company put a sign up over your front door without having approved the design and size, graphics, and wording in advance.
Whilst it is hard to see SEO, you can do it, if you work with a competent, trustworthy?SEO agency. It is a challenging subject.
Find an?SEO agency?who you like and trust, who has credentials, happy clients, proven results and then pay them based on results, rather than thinking of SEO as a cost that needs to be kept at a minimum.?
Done right,?SEO?can transform your?Legal Firm?advertising, marketing, sales and your bottom line.?
Learn more from our complimentary?On-Page SEO Tips?&?Short Guide?here>>https://meanit.ie/on-page-seo-tips/
Get a complimentary chat & talk to us about?On-page SEO?here>>https://meanit.ie/contact/