On-page SEO (Search Engine Optimization)

On-page SEO (Search Engine Optimization) SEO (Search Engine Optimization) refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves optimizing both the content and HTML source code of a page, as opposed to off-page SEO, which deals with external signals like backlinks. Key aspects of on-page SEO include the use of relevant keywords in strategic places like titles, meta descriptions, headers (H1, H2, etc.), and throughout the content. Additionally, optimizing images with alt text, improving internal linking, and ensuring a mobile-friendly and fast-loading site are crucial for enhancing user experience and search rankings. Content should also be high-quality, informative, and engaging, offering value to readers while addressing their search intent. Proper URL structure, breadcrumb navigation, and schema markup further contribute to better visibility on search engine results pages (SERPs). On-page SEO is foundational to improving a website’s search engine performance.