On-Page SEO QnA

1 - What are ON-PAGE SEO Factors?

2 - What are the Potential Issues with Internal Links?

3 - What are the Potential Issues with Images?

4 - What are the Potential Issues with H1?

5 - What are the Potential Issues with Content?

6 - What are the ON-PAGE SEO Guidelines?

7 - What are the Potential Issues with URLs?

8 - On-page SEO and on-site SEO both are the same activity, or different?

9 - How to do On-Page SEO?

10 - Can I use many H1 tags in the blog post?

1 - What are ON-PAGE SEO Factors?

Ans - URL

• Title Tag
• Meta Description?
• Heading 1
• Subheadings?
• Word Count
• Keyword Density?
• Image Alt Text
• Internal Links
• Content Structure
• Intent
• Structured Data
• Many More…

2 - What are the Potential Issues with Internal Links?

Ans - Links to 4o4 Page ( means, Missing Page )

• Links to redirects
• Links to no index or low importance pages?

3 - What are the Potential Issues with Images?

Ans -??Large file sizes?

• Missing alt text?

4 - What are the Potential Issues with H1?

Ans - Missing from page?

• Duplicate from other pages
• Multiple on Single Page?
• Does not contain keyword??

5 - What are the Potential Issues with Content?

Ans - Duplicate page Content?

• Low Volume of content on page?
• Low Quality in General?

6 - What are the ON-PAGE SEO Guidelines?

Ans - Page URL Guidelines

• Shorter is better, especially from a UX standpoint
• Basic Template: /category/subcategory/main-keyword/ e.g. /mattresses/memory-foam/the-casper/
• Include your main keyword e.g. /best-survival-knife/
• Don’t repeat words e.g. /dog/dog-food/dry-dog-food/
• Don’t change them after the fact unless absolutely needed

Keyword Analysis

????Current Ranking - Where are you currently ranked?

???Search Volume - How many total searches every month?

???Clicks - How many clicks do search results receive per month?

????Buyer Intent -?How likely is someone to make a purchase?

????Keyword Intent - Does the search intent match your page?

????Competition - Do we have the resources to complete?

Meta Description Guidelines

• Ideal Length: 130-160 characters. Max Length: ~155-160 characters.
• Basic Temple: Call out, Benefits, CTA?
• Make sure it’s relevant to your content/keyword
• Create a custom meta description for every page?
• Take full advantage of the max number of characters
• Treat it like an ad first i.e. optimize for CTR?

Title Tag Guidelines

• Ideal Length: 50-60 characters. Max Length: 600 pixels
• Basic Temple: “[Main Keyword] [ Secondary keyword] - Brand Name” e.g. “Plumbers in London - 24hr Emergency Service | Lion Zeal”
• Don’t repeat keywords e.g. “Buy Beads, Wooden beds, Metal beads…”
• Create a custom title tag for every page?
• Prioritize important keywords first?
• Treat it like an ad i.e. optimize for CTR

H1 Guidelines

• Length Limit: N/A (focus on readers)
• Make sure there is only one H1
• Use your main H1 as the title of the content, with the keyword included e.g. “What is the Best Survival Knife of 2020: Full Guide”
• Include your main keyword?

Word Count Guidelines

• Length: Aim for average (or slightly over) top ranking similar competitors?
• Satisfy the intent?
• Remember non-paragraph content is included in the count?

Keyword Density Guidelines

• Ideal %: N/A ( match similar competitors )?
• Keyword density applies to the main keyword, partial keywords, and even other phrases on your website?
• Start by writing content 100% naturally?
• Optimize by analyzing top similar competitors for each keyword and match similar to them

Image Alt Text Guidelines

• Priority: Low?
• Insert page-theme related phrases where relevant?
• Do Not stuff keywords i.e. consider keyword density?
• Preferably have an alt text for every image (for accessibility if not SEO)

7 - What are the Potential Issues with URLs?

Ans - Length over 150 characters?

( It’s not a big issue but keep it simple )?

• Spaces/ Underscores/ Uppercase

( Make sure, It should not be in your URL )

• Parameters?

( keep URL Simple, not like YouTube?)?

8 - On-page SEO and on-site SEO both are the same activity, or different?

Ans - No Difference, both are the same activity

9 - How to do On-Page SEO?

Ans - 1 - Optimize Content

a) Use Your Target Keyword In The First 100 Words

b) Wrap Your Blog Post Title in an H1 Tag with keyword

c) Wrap Subheadings in H2 Tags with keyword

• Include your target keyword in at least one subheading. And wrap that subheading in an H2 tag.

d) Keyword Frequency

• Keyword Frequency is just like it sounds: It’s how many times your keyword appears in your content.
• So yeah, there’s no need to go overboard here. As long as you use your keyword naturally a few times, you’re good.

e) Use External (Outbound) Links

• External links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info.

f) Optimize Your URLs for SEO

Here’s how to create SEO-friendly URLs:

• Make your URLs short
• Include a keyword in every URL

That’s not to say that your URL should ONLY have your keyword. It’s perfectly fine to add an extra word or two to your URL…

Optimize Title and Description Tags

Front-load Your Title tag - In my experience, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.

Your keyword doesn’t necessarily have to be in the very beginning of your title. It doesn’t always make sense to do that.

But the closer your title is to the front of your title tag, the better.

Use Title Tag Modifiers

Using modifiers like “best”, “guide”, “checklist”, “fast” and “review” can help you rank for long-tail versions of your target keyword.

Use Unique, Keyword-Rich Meta Descriptions

Meta Description Formula

You also want to include your keyword once in your description.

Write SEO Content

To rank your content in 2021, your content needs to be:

• Unique
• Super valuable
• Optimized for search intent

Unique Content

In other words: content that brings something new to the table.

That something new can be:

• A new tip or strategy
• A better list of curated resources
• Strong design and UX
• New case study
• Streamlined step-by-step process

Valuable Content

Here are a few ways that you can make your SEO content insanely valuable:

• Add details: Images, screenshots, and steps makes it easy for someone to put your content into practice.
• Crisp writing: Strong copywriting will make your content more engaging.
• Updated material: Brand new strategies, steps and examples go a long way.
• Expert authors: Most content is written by people that have never done the thing they’re telling you to do. Content from someone with first-hand experience is almost always more valuable than something written by a random freelance writer.

Content That Satisfies Search Intent

Unique, valuable content can get you to the first page of Google.

But if you want to stay there, your page has to satisfy Search Intent.

In other words:

Your page has to be EXACTLY what a Google searcher wants.

Otherwise, your page will likely be buried on the 3rd page.

Optimize for CTR

Your organic click-through rate is important for two reasons:

First, CTR is (probably) a Google ranking factor.

Second, increasing your CTR can drive more traffic to your site.

Let's Learn -

Use “Question Title Tags”

It's very very important

Fill In Missing Meta Descriptions

I recommend doing an SEO audit on your site to find pages that don’t have a meta description. Then, add in descriptions for pages that need them.

Use Review or FAQ Schema

Schema doesn’t directly help your SEO.

But using certain types of Schema can hook you up with you Rich Snippets.

And Rich Snippets CAN help you get more clicks.

Two of the best types of Schema for getting Rich Snippets are review Schema:

And FAQ Schema:

You can double check if you have your Schema set up correctly using the Structured Data Testing Tool.

Add Some Emotion to Your Title Tags

Backlinko's CTR study found that emotional titles got clicked on 7% more often vs. titles that didn’t have a strong emotional sentiment.

Bottom Line: Write title tags with some emotion. But avoid terms like “insane” and “powerful” that can make your title look like clickbait.

Add the Current Year to Title and Description

It's also a good hack

On-Page UX Signals

Push Content Above the Fold - To be clear: it’s OK to have an image at the top of your post. But if it pushes your content down the page, that’s bad.

Chunk Your Content - Use more H2 subheadings.

• Bullets And images:

Have an Active Community - A high-quality comments section gives people something to read… after they finish reading your post.

That’s because comments add context to your post:

Advanced On-Page SEO Tips

Use Original images - Do you use stock images in your content?

Well, those stock images might be hurting your SEO.

Internal Linking - Internal linking is HUGE for SEO.

Specifically, you want to link from high-authority pages on your site to pages that need a boost.

When you do, make sure to use keyword-rich anchor text.

Write Comprehensive Content - If your post covers an entire topic, it has a higher chance of ranking.

Boost Your Page Speed - You Know, Third-Party Scripts Negatively Impact Page Load Times

And reduce your page’s total size.

Image Optimization

You want to give every image on your site a descriptive filename and alt text.

And if it makes sense, make one image optimized around your target keyword. So use a filename that includes your target keyword (for example, on-page-seo-chart.png). And use that same keyword as part of your image alt tags.

Voice Search SEO

Voice search is growing SUPER fast.

And the best way to optimize your content for voice search?

Create FAQ pages.

10 - Can I use many H1 tags in the blog post?

Ans - Yes, You Can.