On-page SEO - Content

On-page SEO is superfluous without content, and generating content is hard. In most cases, it takes a lot of brainpower and processing by the author to generate content, and on the whole, people don't like to put in that type of effort.

This is the reason why the internet is littered with business websites which include blogs with only a single, solitary post, invariably stating something along the lines of "welcome to our new blog, a place where we keep you up to date with what's going on..." dated several years ago and nothing since... [cue the sound of crickets chirping]

However, most people that know even a smidgen about marketing are aware that content is needed to fuel their message.

Content which is both relevant and compelling is essential for getting noticed and attracting the attention of the potential customer, and getting them to take the next steps of engagement.

Though It’s hard to be definitive about what Good content is, it can be summed up by content that provides extreme value to your visitors, and as the expert, positions yourself as the authority in your industry.

But as far as on-page SEO is concerned, it's also important that the content is optimised through the use of things like targeted keywords which aligns with your target customers and which should appeal to their wants and needs and contributes to solving their problems in some way.

Things to consider here are making sure your content is easy to digest by providing quality and accurate information in a clear and concise format.

It is always recommended also, that you should put yourself in the shoes of your potential customer. As the industry expert, you can think about what keywords they might include in their search and then strategically insert those keywords throughout your content.

It's also worth noting that despite optimising your content it should prioritise the needs of your readers first, not what search engines want. Don’t resort to the spammy tactics used in the past such as keyword stuffing or other outdated techniques, Google is far too clever for that in the 21st century.

First impressions count too, so provide your visitors with what you think they should expect from you. Provide a great user experience and keep the brand and design consistent across all of the pages of your site. As well as always trying to think about how you can differentiate yourself from your competitors.

The above is an extract for a blog post about on-page SEO taken for the Black and White Boy Blog, you can read more here