On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
Without useful content and a great on-page experience, your site will struggle to rank and get organic traffic.
- Find and Fix Duplicate, Missing, and Truncated Title Tags: - Title tags inform search engines what a page is about and impact whether or not a user will click on your page. Optimized title tags are an important part of SEO basics.?Avoid duplicate title tags—ideally, you shouldn’t have duplicate content on your site, and title tags should be specific enough that users can tell what type of page they’re going to land on. Also?avoid title tags that are too long, as they may be cut off on the SERPs (you will see three dots after the title tag and part of it missing). Generally, title tags over 70 characters will get cut off. You also need to ensure that?title tags aren’t missing?(where the title tag is blank).
- Find and Fix Duplicate and Missing Meta Descriptions:- Meta description that encourages a user to click on your listing over someone else’s and can either positively or negatively affect your organic click-through rate. If you don’t have a meta description in place, Google will display part of your page’s content, but this could include navigation text and other elements and be far from enticing.
- Find and Fix Multiple H1 Tags:- A page’s H1 tag is your content’s main heading, and there should only be one in place per page. H1 tags should include a page’s main target keyword, so be sure to make sure that you are tagging the right content.
- Improve Title Tags, Meta Tags, and Page Content:- If you aren’t properly optimizing your page titles and meta tags, you’re missing out on an opportunity to rank not just for your main keywords, but also for keyword variations. Rework and re-optimize your page with this in mind, and you will almost certainly see an uplift in clicks and ranking position.
- Run a Content Audit and Prune Content:- Running a content audit is a handy way to find out what content is doing well and what content isn’t adding value.
- Ensure Images Use Alt Tags:- Pay attention to image optimization. From?properly naming images with a descriptive file naming convention?to?optimizing the size and quality, it is an area of SEO that is often neglected. At the very minimum, you should ensure that the main images on each page of your site use alt tags to properly describe the content of it. Alt tags are not only useful for search engines in identifying images, but also useful for those who are visually impaired.
- Improve Internal Linking:- Internal links are arguably one of the most neglected link-building tactics in SEO marketing. Spending time improving your site’s internal linking strategy can drive noticeable gains quite quickly.
- Find and Fix Keyword Cannibalization Issues:- Keyword cannibalization happens when multiple pages on the same site rank for the same keywords, therefore competing with one another. Essentially, if your site is suffering from cannibalization, you’ll struggle to rank for competitive terms because search engines have a hard time figuring out which page to show. To find out if your site has keyword cannibalization issues, set up a Position Tracking campaign and review the Cannibalization tab.
- Find and Fix Orphaned Site Pages:- Pages on your site should always be linked to from at least one other page.
- Ensure Your Site’s Content is Up to Date
I hope you got complete information about the On-page SEO CheckList in this article.
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