On-board Airline Advertising Returns 94% Recall

The newest advertising opportunity is ad placement on-board airlines. Tray tables, overhead bins, sidewall panels, bulkheads and even full exterior plane wraps. The beauty of this medium is that your audience is strapped into their seats sitting in front of an ad for a minimum of 40 minutes of dwell time with a 94% recall. The kicker is that this advertising generates over 40 million national impressions per month at a cost per impression of $.0037.

Detailed ad recall is six times higher (86% vs. 14%) after high dwell time and brand recall is 14 times higher (94% vs. 6%) after high dwell time versus low dwell time.

In addition, people viewing ads with high dwell are more likely to be motivated by the ad. Positive dwell time effect is even greater among target/prospective consumers.

High dwell time allows for a greater depth of engagement, greater levels of ad/brand/message recall and retention, and higher levels of motivation and brand empathy.

A full media kit can be downloaded here https://bit.ly/airlineads