The Omnichannel Retail Reset Button-2022

Post pandemic retailers are trying to reposition themselves in the market and have started to see an increase in business. Shopping for goods and services online has accelerated in recent years as many business owners have opened e-commerce stores for online consumers. While it is impossible to predict the future, retail trend projections from industry experts continue to give positive hope.

Omnichannel in retail describes?a method of combining the advantages of in-store shopping with the convenience of online to deliver a superior customer experience. In this model, shoppers can interact simultaneously with multiple sales and media channels, moving between showroom and website in one seamless journey.

Omnichannel allows retailers to achieve more availability, drive sales and traffic, and integrate digital touchpoints. An Omnichannel retail strategy improves the consumer experience by providing multiple channels for purchase; whether it is on mobile, web or in-store. Omni channel retailing also enables the consumers to start a purchase in the channel of their choice and complete it in a possibly different channel.

Automation, technology and social media trends continue to play a vital role in how the retail industry evolves. Retailers are customizing and offering personal services where the buyer is happy with the way the shopping experience turns out. In the coming years, we will witness more consumer-focused products both in online and offline modes which will be game-changing for the retail industry. Retailers are investing time and resources to understand the demand style patterns.

In the retail industry, social media listening plays a vital role in understanding consumer insights and delivering accordingly. Many brands are now moving towards a digital presence where they can directly connect with their clientele, understand what they want and do the marketing accordingly. Concurrently, consumers too can appreciate how a brand works from the brand’s social media presence.

With the retail market recovering from the pandemic and seeing growth, GMR AeroCity Hyderabad will unveil in the coming months, GMR Interchange, a one-stop urban lifestyle destination. GMR Interchange is envisaged as a centre for shopping, family entertainment, cinema, fine dining and year-round events and concerts.

The retail reset button is ON in 2022!