Omnichannel Quarterly news round-up
Omnichannel gap analysis, engaging in-store shoppers with touchscreen kiosks, new product tile optimiser feature....and much more!
This month we've got you covered for all the omnichannel retail news and insights you need, whilst of course keeping you in the know about what the team here at Cloudshelf have been working on.
Happy reading (with coffee we imagine) ?
Key analysis over last quarter?
?? What a Successful Brick-and-Mortar Strategy Looks Like in 2024
Inc highlights the importance of an omnichannel approach in retail, with industry leaders like Amish Tolia and Juan Pellerano-Rendon stressing the integration of physical stores with online sales channels to create immersive customer experiences. The cautionary example of AllBirds warns against rapid retail expansion without a diversified product strategy.
Source: Inc.com
Date: 26/03/2024
?? What is the future of Retail?
In this thought-provoking podcast, Ghalia Boustani explores the trend of retail brands investing in immersive, experimental, and experiential concepts. She emphasizes the importance of retail rituals in shaping and enhancing the brand-customer experience.
Source: Real Retail by Ghalia Boustani?
Date: 27/02/2024
Read more >? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
?? Shaping your customer’s in-store expectations
Shopify discusses the current retail landscape and how shopper expectations have shifted dramatically due to the influence of Ecommerce, social media, and the pandemic. A positive in-store experience is now more crucial than ever. To meet shoppers' expectations, retailers must adapt to four key consumer trends.
Source: Shopify
Date: 20/03/2024
?? Future Of D2C Brands
Forbes delves into D2C brands merging online and brick-and-mortar to tackle rising online acquisition costs. Using tech, they tailor in-store experiences mirroring their digital persona, aiming to boost sales and loyalty through informed engagements and immersive settings, effectively merging digital and physical retail.
Source: Forbes
Date: 12/09/2023
?? What technologies do brick and mortar stores need?
Fashion United delves into brick-and-mortar's digital integration for convenience and engagement, showcasing technologies like self-checkout and interactive mirrors to meet seamless shopping demands. Highlighted brands like Adidas and Bershka leverage tech for immersive experiences, fostering loyalty and return visits.
Source: Fashion United
Date: 19/03/2024
? The power of touch boosting brand awareness using touchscreen devices
CMOs increasingly leverage touchscreen devices to enrich marketing and boost sales in large retail settings. Touchscreens provide a versatile platform for point-of-purchase marketing, showcasing commercials, banner ads, and product details. Strategic integration enhances engagement and elevates the retail experience, driving revenue growth.
Source: Forbes
Date: 15/08/2023
?? Turkey ikas raise 20m
TechCrunch reports on ikas securing $20 million in Series A funding, indicating growing interest in local e-commerce platforms. The Turkish startup, with operations in Turkey and Germany, eyes expansion into Eastern Europe and the DaCH region. Founded in 2017, ikas focuses on user-friendly solutions for small businesses, emphasizing speed optimization and integrated payment and shipping features
Source: TechCrunch
Date: 10/04/2024
???Omnichannel Gap Analysis - 700 brands 10 countries?
The Retail Gazette underscores robust growth in retail as consumers seamlessly blend physical and digital shopping. Despite economic challenges, top global retailers see significant revenue boosts, emphasising the need to enhance omnichannel capabilities and integrate digital tech for optimised customer experiences and increased sales.
Source: The Retail Gazette
Date: 02/04/2024
领英推荐
Discover all the latest innovations the Cloudshelf team have been working on
??New Product Tile Optimiser
Retailers can elevate their in-store digital displays with our new customisable tile settings, designed to showcase products in the most captivating way possible.
?? We're a UK StartUp Award finalist!
We're thrilled to have been shortlisted as a finalist for the Retail & Ecommerce award, and we continue to strive towards our mission to reignite the high street by providing retailers with the ultimate omnichannel solution for their in-store kiosks.
?? Mixed Basket Upsell Feature
In a single transaction, Shoppers can include items they have picked up in store to take with them, and upsell items to ship directly to home.?
Data insights
?? Interactive Kiosk Statistics
Interactive kiosks, valued at USD 31 billion in 2023 with a 6.3% CAGR, are crucial across sectors. Market leaders like Olea Kiosk Inc. and GLORY Ltd. dominate, with North America holding 44.0% share. Preferred by 73% of consumers, self-service kiosks streamline operations, reflecting a growing reliance on interactive solutions.
Source: Scoop.Market.US
Date: 17/01/2024
???Key trends for customer in-store expectations
Shopify highlights frictionless experiences, noting a 26% rise in consumers using buy online, pickup in store services from 2021 to 2022. Unified POS platforms merge online and in-store inventory for flexibility. The Drum's research shows 46% of consumers switched brands due to product availability, stressing seamless experiences for customer retention.
Source: Shopify
Date: 20/03/2024
??Retail Media
Source: Skai.io
???Shaping the future of customer engagement
Retailers' performance varies in omnichannel readiness, with an average score of 43 out of 100, suggesting room for improvement. While mobile commerce thrives, just 1/3 of brands provide shopping apps, signaling gaps in interactive features and basic functionalities.
Moreover, a significant portion of stores under-utilise digital technologies, with less than a quarter directing customers to local store associates and only a third offering buy now, pay later options. This underscores the necessity for retailers to invest in omnichannel strategies to improve the shopping experience, particularly considering the substantial gap in omnichannel capabilities.
Source: Salesforce
Date: Feb 2024
?? Come and see us at...
To find out more about partnership opportunities, or to learn more about how we can help you with your omnichannel strategies please get in touch on [email protected].
To forward this newsletter to someone else click here: https://contact.cloudshelf.ai/omnichannel-news-round-up