Omnichannel is not Multichannel Marketing [video]

While in London, I visited SmartFocus to present to the team and their customers on the state and future of omnichannel, digital marketing and the future of customer behavior. The discussions were captured as part of a special series of succinct videos and also an ebook.

I wanted to share with you these four, sub-two minute videos to help you in your work. In them, Andrew Monu of SmartFocus and I discuss the future of marketing, the role of technology in the decision‐making process and how to create multi‐channel experiences that really mean something to your audience. 

Video Interview Part 1: Are Digital Marketers Letting Tactical Execution Overshadow Strategic Direction?

In the first part of this exclusive interview series, I discuss whether or not digital marketers are letting tactical execution overshadow their strategic direction.

Interview Part 2: ‘Personalization’ has a Part to Play in Great Customer Experience

In the second part, I explain how, when done properly, personalization can result in increased conversions, better relationships and amazing loyalty.

Interview Part 3: Is Email Marketing Dead?

In the third part, I looks at the future of email marketing in response to the infamous question, ‘Is email marketing dead?’ The clip highlights how email marketing is more important than ever; ‘the bridge between a company, its message, its value proposition, and the needs and preferences of a customer’.

Interview Part 4: How Privacy Concerns Impact on Digital Marketing

In the fourth part, I explore how privacy concerns impact digital marketing. I talk about how data privacy is a responsibility of marketers and everything must focus on helping customers. I share how data key to personalization, aided by what I call a ‘human algorithm’, which is defined as ‘the marriage between data and making it matter to people’.

eBook: Creating Truly Personal Omni-Channel Customer Experiences

This short ebook explains how to build meaningful customer journeys and develop an omni-channel marketing strategy that appeals to each and every customer and prospect in the way that works for them.

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