Omnichannel: How retailers, brands can make it seamless,effective, aligned to customers’ shopping expectations of online & instore

Globally the retail industry is expected to cross USD 30 trillion in customer sales revenue by 2024. With brands exploring newer customer strategies basis everchanging consumer shopping behavior, omnichannel customer experience, marketing – has become the key driver for success!

Retailers across verticals, especially fashion and luxury are putting immersive shopping capabilities?for their customers integrated across their social platforms, mobile apps, browser websites and more importantly in-store to provide their customers with best in class, stylish and yet frictionless experience when they search, interact and/or shop for their brands and products.

Key features that make an #omnichannelretail #shoppingexperience truly distinctive:

1.??Digital Customer Experience on Browser Desktop, Mobile website

• #BOPIS (Buy Online Pick-up in Store) with inventory visibility
• #ROPIS (Reserve Online Pick-up in Store)
• #BORIS (Buy Online Return in Store)
• #ClickandCollect
• Personalized, #AIEnabled #chat
• #VirtualAppointment, #StoreLocator and Appointment Booking
• #Store #Inventory Visibility
• Entire range of Payment options, Pricing and if offering #crossborderpayments #internationalshipping and accepting #foreigncurrency #internationalpayments

2.??Mobile Shopping App

• #Mobilenative versions of all above features user experience designed for smaller screens and on the move internet connectivity
• #seamlessexperience Mobile Payments, Credit, Debit Cards, Mobile Wallets Options suite even for large ticket value purchases
• #Loyaltyrewards integration and pay with points
• Virtual Try-on integrated with Mobile Camera and easy to #shareon #Instagram, #Facebook for consumers who want friends, family opinion especially in #apparel, #accessories, #jewellery categories
• Easier cart checks out, compare options

3.??Social platforms

• Especially Instagram which is most sought after among the younger audience
• Own #platform integrated with the #brandinfluencers on #instagram , #youtube , #tiktok , #facebook and easy CTAs that open direct into mobile app
• #Productfeed of latest brand collections, merchandise, activation and promotional offers that make it easy for users to view and instantly click on the bio links to be directed to #mobilecommerce #appdevelopment .

4.??In-store for physical, brick and mortar stores that are standalone, on high street, malls, outlets

• #Endlessaisle for entire brand, product #inventory visibility and #catalogue across stores and online
• Digital Shopping, in store Ecommerce for customers to place orders for products of their choice even from the smallest format, example – #kiosk or #Airportstore or even a #InteractiveWall
• #Contactlesspayments in the new paradigm post pandemic
• #DigitalReceipts over mobile, email and #whatsapp
• #MobilePOS Handheld Point of Sale for Easy Checkout

References:

https://www.newstore.com/wp-content/uploads/2023/03/Global-OLR_FINAL.pdf

https://www.forbes.com/advisor/business/software/best-ecommerce-platform/

#Omnichannel #Ecommerce #OnlineShopping #OnlineRetail #Retail #Fashion #FashionRetail #ECommercePlatforms #IBM #WebSphereCommerce #Magento #Shopify #SAPHybris #OpenSource #Personalization #Customization #SystemIntegrator #MobileCommerce #MobileApp #Instore #BrickandMortar #PhysicalStore #InstoreShopping #OracleATG #BigCommerce #WooCommerce #Wix #omnichannelmarketing #growthmarketing #integratedmarketing #Brands #FashionBrands #OmnichannelStrategy #examples #marksandspencer#calzedonia #moncler #gucci #adidas #americangolf #bonita #tanishq #miabytanishq #titan #fastrack #titaneyeplus #bally #burberry #bvlgari #cartier #apparel #accessories #watches #jewellery #luxuryretail #canali #chanel #dior #diesel #gant #frenchconnection #coach #geox #forevernew #kikomilano #hermes #hugoboss #misako #mulberry #justjeans #madura #adityabirlaretail #mango #pepejeans #paulsmith #sunglasshut #ucb #victorinox #ripcurl #riverisland #tagheuer #zara #tedbaker #nykaa #pepperfry #lenskart #nordstrom #macys #jcpenny #stevemadden #anntaylor #dsw #urbanoutfitters #crocs #nike #adidas #coach #bareminerals #Bestbuy #forever21 #thehomedepot #sephora #apple #levis

Talk to us at Fuel Growth Consulting for your queries around omni-channel retail or choosing the best in class e-commerce platform for your retail business

We are a team of entrepreneurs who have built Online Growth Businesses, designed Integrated Digital Customer Experience for Market-Leader Retail Brands: Tanishq Jewellery; Titan, Fastrack Watches & Accessories; TitanEyePlus Eyewear & Sunglasses ; AJIO.com, TataCliQ.com Online Fashion Category Marketplaces in leadership roles across TATA Group, Titan Company, Reliance Retail, HSBC, ING, ICICI Bank.

Collectively delivered over a Billion Dollars in Digital Sales Revenue and Driving In-Store Retail across our career stints and possess inherent capabilities to assess Growth opportunities for your organization’s brands and product(s) online.

Our services include Analyse, Recommend Digital Marketing, Revenue Growth Drivers; Your Go to market and Omni-channel Strategy; Mobile App-Website KPIs, Analytics and Usability; P&L opportunities; Tech Stack Review and Recommendations, and assist with hiring the best Digital Team after Talent assessment.