Omnichannel Ecosystem

Beyond traditional marketing, Web 3.0 and Ecommerce are rapidly transforming the marketing ecosystem all interconnected to redefine the customer experiences with multiple media channels. There is no doubt that the evolution in marketing strategies and decentralized technologies has given a pass to the adoption of the new marketing linguistics.

Omnichannel marketing is the new marketing strategy linguistic.        

Customer funnels and ecosystem modeling gets to the top of research as a direct impact on supply chain innovation, analytics, and technology working together for a smooth customer experience. So what is Omni? According to?Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels."

So what is Omni?

So what is Omni in Latin? "Omnis" is defined as all or every and here suggests the effort is to integrate all offline channels and online channels to offer a unified experience. To make it more clear, Omnichannel marketing is an example of digital banking and government smart apps such as the award-winning app by the RTA Dubai. So how do we design it?

Designing a seamless user experience for customers at every touchpoint becomes a critical mission for businesses in today's "New Economy." A typical example in figure 2 above is a fragmented IT architecture model, and a lack of real-time technologies to gain KPI insights across all sources. Therefore, delivering an omnichannel automated infrastructure model is a massive undertaking and seemingly a capital investment priority.

A typical consumer experience today involves a contextual experience across many channels        

So imagine how the design is better now! The landscape of omnichannel is comprised of a synchronized operating model in which all of the channels are aligned and present a single face to the customer, along with a consistent way of doing business. According to a Walker study, by the year 2020 customer experience will overtake price and product. Further, strategizing around a customer-driven approach is a key-driven brand differentiator and omnichannel experience is a key component of this initiative.

Final Thoughts

By utilizing a unified data analytics and applications platform to gain insights from advanced data analytics and Machine Learning on your business data, your business can stay ahead of the competition and deliver a seamless, personalized, and convenient customer experience across all digital channels and in-store. As a final question to think about; How can the right combination of data, strategy, and technology amplify impact?

How can the right combination of data, strategy, and technology amplify impact?        

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