Omnichannel customer experiences using your existing technology

Almost ? of global marketing spend is now used on Martech according to Gartner.

40% of decision makers in Marketing say that lack of integration in their marketing stack is blocking them from improving the customer experience.

Marketing organizations across industries have a desperate and growing need to be able to orchestrate customer data between different systems with different APIs, protocols, data formats independent of internal IT departments.

The marketing technology market is highly fragmented with a few very large enterprise suites and a growing amount of vertical solutions. For the vast majority of organizations the marketing technology stack is a mix of solutions and the mix keeps changing.

According to CDP Institutes State of Customer Data report “Integration” has been the top pain point for marketers for pretty much the entire history of the marketing technology landscape. Marketers love their best-of-breed tools, but they were perpetually frustrated that those tools didn’t get along.

So even with huge and growing investment in technology - organizations are struggling with getting things done and delivering a better customer experience. 

Orchestrating the customer experience across multiple verticals in the marketing stack is a highly technically challenging task. Many organizations already have technology to push and pull data between the different systems - but it typically involves scarce IT ressources, developers and getting prioritized. This is the part of the journey where most customer experience initiatives and ideas end their days.

IT departments focus on stability, maintenance, predictability and long term planning are simply not compatible with marketing departments focus on experimentation, easy access to actionable customer data and POCs.

Connect, Automate, Orchestrate and Execute anything

Monoloop Flows is an event based platform that enables your team to connect any existing datasource using any data format to any part of your marketing stack and orchestrate visual customer journeys using flows, triggers and actions.

Using Monoloop Flows - any organization can build new applications on top of an existing marketing stack in hours - visually without code or adding simple javascript.

Connecting your stack with external services and doing experiments is reduced to dragging and dropping nodes in a flowchart. Monoloop Flows is the glue that connects your marketing stack and enables you to orchestrate and experiment with its components and across channels.

Want to see this in action? - read more here.