Omnichannel Content Trends For 2023

We have all heard or tried to create an Omnichannel Marketing Strategy for our businesses or Startups, but have you heard that spreading a little over on TikTok, a couple of articles here on LinkedIn, and perhaps much attention over on Instagram will NOT be enough going into 2023? Many top marketers are having to repurpose their work into smaller pieces of content on each of these channels while still juggling more and more content onto Content Calendars. You may ask, "How are they doing this?" or "Why are they doing this?"

Omnichannel Marketing isn't new, but it is ever so important to include it in your Marketing Strategies for the upcoming New Year. Statista shows that the search for Content Tools on Google has gone up 171% and that people are spending OVER 7 hours/day interacting with media and content! I wanted to bring this information to the forefront, as I suspect that only Marketers know what they have to truly do to find new ways to increase their output of content for your startup or growing business.

The amount of content and video tools are skyrocketing! It's hard to know which ones to try or to use. There's a batch of newer AI tools offering to help create numerous pieces of content from one article and there's the neverending list of Video Editing Tools that help your marketer cut up long-form videos or Podcast Videos in order to strategically place them on various platforms like TikTok, Facebook/Meta, YouTube, etc.

The best online entrepreneurs and marketers HAVE to adopt and adapt to these content needs to allow their brands to stay in the minds of their audience(s), as well as grow into other markets and expand to other audiences. Tools and software that speeds up the repurposing process can definitely help any entrepreneur or marketer increase their output while enabling them to squeeze more out of their content marketing strategies and time. I wanted to mention one new-ish tool that I have been using that has saved me a ton of time, it's called: Desgnrr . This tool is truly AMAZING!! (That's my opinion...and 'No' I am not getting paid for these shoutouts)

The Desgnrr App actually creates a well-designed eBook directly from your Website, MS Word, Google Docs, and many more formats. It gives yet another way to bring content into the minds of your audience, and could be set-up for your call-to-action (CTA)! You can use their transcribed info to create uber amounts of content to spread around to all your favorite Social Media Platforms. Then, on the video marketing side, there's VideoScribe which allows you to create those Whiteboard videos that many audiences love; and finally there's Wave.Video (another one of my Fav's) this tool has numerous stock images, videos, and audio clips to create unique and even customizable content in very little time.

In closing, I wanted to add that right here on LinkedIn there are numerous ways to interact with your audience members, too. LinkedIn offers creation in the following areas: Newsletters , Articles , Audio Events , and LinkedIn Live Events . Going into 2023 be sure to have a strong Content Strategy that includes Video, Video Snippets, eBooks, Articles/Newsletters, and Audio Events to keep your audiences coming back for more! Happy Holidays! I wish you all an abundant 2023!