More than a trend, omnichannel is a strategic imperative that promises remarkable benefits for savvy businesses. From providing a seamless user experience to improving an organisation’s efficiency and foundation for scale, omnichannel strategies are becoming increasingly important in today's competitive market. We dove into the latest State of CMS 2024 report by Storyblok to share some of the benefits:
- Storyblok's State of CMS 2024 reveals that 47% of businesses are currently utilising 2-3 CMSs simultaneously, with 33% managing 4 CMSs or more. Headaches aside, other downsides include siloed content, inefficiency and general disorganisation. The reason they do it? In order to achieve omnichannel capabilities.
A Better Omnichannel Option:
- Thankfully, the use of multiple CMSs isn’t the only way to achieve omnichannel capabilities. With a headless CMS users can publish their content to an endless number of frontends from a single system. This embraces the benefits of omnichannel while sidestepping the struggles that many users in 2024 seem to be experiencing. Storyblok's headless CMS is one option that allows the effortless publishing of content to various frontends via a single platform.
- The appeal of a CMS offering omnichannel capabilities lies in its ability to provide a seamless and integrated user experience across multiple touchpoints. With headless CMS solutions like Storyblok, businesses can effortlessly publish content to various frontends from a single platform.
- By adopting a more efficient omnichannel approach, businesses can enhance customer engagement, improve brand consistency, and drive operational efficiency.
- As consumer expectations continue to evolve, businesses must adapt to meet their demands. Omnichannel strategies enable businesses to stay ahead of the curve, delivering personalised experiences that resonate with their audience across all channels.
- Working with a single CMS platform designed to support the creation and publication of content to multiple front ends is a win for both marketers and audiences alike.
Partnering with Storyblok:
- As an official Storyblok partner, Grade is committed to helping businesses harness the power of omnichannel marketing. Our expertise combined with Storyblok's cutting-edge CMS solutions empowers businesses to elevate their digital presence and drive meaningful results.
To learn more about omnichannel marketing, content management system types and the latest usage trends, download the full State of CMS 2024 report at the link below and say [email protected] to discover how we can help you unlock the potential of a headless CMS.
