Omnichannel: Bulletproof, buzzword or in between?

No matter which side you’re on, there’s no getting around omnichannel in 2022.?

For example, Google searches for "omnichannel" are at an all time high across the world, as seen in the image above.

Also, Danish retail giants?Salling Group?and?S?strene Grene?see omnichannel as a core business strategy to survive and thrive in a digital age.

If your main way of communication is print, should you adopt omnichannel?

Horst Huber, CEO of priint Group – a German software company dedicated to printed publishing solutions – underlines that a?successful retailer should adopt an omnichannel marketing strategy.?

You can watch the full interview with Horst by clicking the image above.??

Do you then risk losing foot traffic to your stores??

The printed catalog is one of the most popular and successful formats in retail. They're used to drive more visitors to your store.?

But printing and distributing the catalog is expensive. So, many retailers have branched into the world of digital marketing, including online catalogs.?

But how can you maintain foot traffic to your physical store from online catalogs?

You can…

• Offer click and collect.
• Add a store locator in your digital catalog.
• Read more tactics in our full?blogpost.

When it comes to your catalogs, don't forget that you're in control.

To summarize:

• In retail, an omnichannel approach to promotions with consistent experiences across printed and digital channels is a must.
• Online promotional catalogs can be a bridge between offline and online marketing, and – if executed thoughtfully – can be implemented without losing foot traffic to your stores.

So, what's your take on omnichannel in 2022??Let us know in the comments!