Omni-Channel Marketing | The Ascendant Mode of Marketing

Given the current marketing industry’s rapid evolution, you must be noticing an exponential slope across different lists of channels. The race to reach the right audience with the right message at the right moment is making it more challenging than ever to gather opposing viewpoints and advertise to a particular platform. When it comes to Omni Channel Marketing, many people—I'd say marketers—are perplexed and confuse it with Multi Channel Marketing. It is essential to recognise and comprehend the subtle distinction between these two enormous phrases at this precise moment.

The effective dissemination of knowledge is crucial and may work miracles if done so seamlessly. Before moving on, let's clarify the distinction between multi-channel marketing and omni-channel marketing.

Understanding Omni-Channel Marketing Mode

The Omni-Channel marketing is 100% customer centric and prioritises growth. It not only focuses on the better user experience but also centralises on levelling-up the brand strategy and growth. One main reason to readily opt this marketing mode is that it purely concentrates on CX- Customer Experience and not on the platforms resulting in upgraded retention rates and amplified sales funnel. It wonderfully links the online marketing with the offline one like “buy online and pick-up from store”.

Omni Channel Marketing Vs. Multi-Channel Marketing

Omni Channel Marketing:

It is a content strategy to accomplish a comprehensive customer journey and build a consistent brand image. It possesses cross-platform accessibility to enhance the user or customer experience in order to drive maximum traffic and build improved relationships. With linked processes at every stage of the process, omni-channel marketing provides a smooth experience. In order to implement a customer-centric approach, consumers must be able to seamlessly switch between platforms, online and offline venues, and messaging, all while receiving the same signal.

Multi-Channel Marketing:

The simplest method of marketing across numerous channels is used in multi-channel or multiple-channel channel marketing to build campaigns that use a channel-by-channel approach. It actively exhibits a streamlined method for addressing audiences or clients through a variety of direct and indirect communication methods. In this setting, quantity is prioritised over quality.

Although the notions of both Omnichannel and Multi channel are built on the idea of engaging consumers across several platforms, they are not equivalent. The Multi channel mode examines the specific service channel and the manner in which the transaction will be carried out. In contrast, the Omni Channel mode considers how to offer the optimal experience as customers switch between channels and their long term enhanced engagement that leads them to the end term conversion.

Now, allow us to give you a clear perception of what Omni Channel Marketing approach is and how it is implemented.

Omni Channel Approach:

The Omni Channel Approach mainly focuses on simplified brand recognition across different platforms, maintaining consistent tone and vision, personalised consumer messaging based on their interests, and last but not the least it enables the content interactions based on the past interactions and current stage of buyer’s journey. This strategy shows that brand image alone across various channels is insufficient; instead, it must take into account the audience's interests and the content that they are more likely to engage with based on prior interactions.

Omni-Channel Approach Implementation:

In Omni-Channel approach, every channel is intended to offer a touchpoint for the brand and gain more and more trust of the customer so he/she may end up in conversion. Diverse engagement at each point of the buyer’s journey can instantly help in skyrocketing the revenues. Here, data analytics play a significant role in determining what your customer’s?likeliness and choices looks like! During their engagement on different social media handles, when and where they prefer engaging and for how much time. This customer journey data is highly valuable to strategize the campaigns and implement further courses of action for marketing.

Throughout the customer journey till they achieve conversion, it becomes very crucial to determine at which point exactly did the conversion take place? Well, they use MMM-Media Mix Modelling and MTA- Multi Touch Attribution to identify and understand it.

The MMM determines the aggregate data of the long term signifying the overall impacts of all the strategies and campaigns. Whereas, the MTA will take you on a much personal level to help you gain insights at the real-time discrete date. This amalgamation is then mindfully used to make changes in the ongoing campaigns to magnify the brand appearance (both online and offline) and escalate the consumer needs.

The Bottom Line:

To sum up everything that has been stated so far Omni-Channel marketing augment the conversion rates by focussing at every channel’s marketing touchpoints and mapping the customer’s journey to cater in every way possible. You need not worry where your client/customer is, all you need to do is send the appropriate message at the appropriate moment for spectacular interactions, conversion rates, ROI, and customer retention.

Adomantra is one such leading and award-winning Digital Marketing Agency that can seamlessly boost your brand’s appearance and accomplish a unified customer experience in no time. We implement promising strategies and campaigns that eventually leads to enhanced ROI.

We are your digital window since 2012!