Olympics gets an AI touch, marketing crunch hits showbiz, and more

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In this section, you’ll find trending topics for this fortnight. Post your own content based on the suggestions below with the hashtag #LinkedInInsiderIndia to increase your chances of having your post featured by the LinkedIn editorial team.

• Olympics gets an AI touch

Tech giant Intel is the official AI platform partner for the Paris Olympics, and it has launched a chatbot on the IOC’s Athete365 portal to aid athletes with queries on venues, guidelines, and rules. While Google has partnered with the United States team and broadcasters to incorporate its AI tools, Alibaba is boosting sports analysis across 21 disciplines by using AI-powered 3D modelling, this report says .

How do you think AI can improve the Olympics going forward? Leave your answer in the comments or make a post by clicking here .

• Marketing crunch hits showbiz

Only star-studded theatrical releases like Kalki 2898 AD or Bad Newz can translate into theatre footfall and subscriber numbers are stagnating on OTTs, a report by Livemint says . Creating a buzz for every release across the big screen and OTT platforms has become challenging and expensive because there is so much to cover, say industry executives.

What’s your take on this trend? Leave your answer in the comments or make a post by clicking here .

Looking for more inspiration? Check out the other editorial opportunities for this fortnight related to career, technology,? finance and retail. Post about the topics below to increase your chances of having your post featured by LinkedIn News:

CAREER AND HR

• How to deal with ‘submarining’ in your job search??

Career coach Caroline Ceniza-Levine defines the term ‘submarining ’ as being ghosted by a recruiter, only for the communication to resurface later for the same or a different role. But this situation can be prevented, she shares with Forbes . Keep the communication lines open and ask the interviewer for specific, consecutive timelines about the hiring process, she suggests. What are your thoughts about this hiring trend? Share your thoughts here .

• What makes action bias a sought-after trait among freshers?

Professionals with an action bias embody qualities such as proactively seizing opportunities, making decisions in challenging situations, and achieving results with limited information, according to Sonica Arona , founder of Marching Sheep. Sharing with The Economic Times , Arona suggests that it can help freshers drive professional growth and reach long-term career success. In your opinion, why should freshers develop this ability, and how can they go about doing so? Share your thoughts here .

FINANCE

• Will interest rates rise or stay the same?

The Reserve Bank of India’s (RBI) next Monetary Policy Committee (MPC) meeting will begin today and the decision on interest rates will be announced on August 8. The RBI’s MPC has maintained status quo on repo rates but hinted at possible changes in upcoming months. Will a fall in inflation rates and prospects of an above-normal monsoon lead to a change in the RBI’s stance? Share your thoughts here

• How can banks tackle mule accounts?

There has been a concerning spike in the number of mule accounts in India, in line with the growing global threat, as per a report by global digital fraud detection company BioCatch. A mule account is a bank account that's deceitfully used by criminals to transfer illegally obtained money. How can banks tackle this menace? Share your thoughts here.

TECH

• What are the sectors in which Indian startups can grow globally?

“Is India now ready to build truly impactful deep-tech companies?” asks Mukesh Bansal, founder of CureFit and Myntra in his post . He adds that early signs are visible, including the Anusandhan fund, IIT-M Research Park, and firms like Skyroot, Agnikul, and Ather. The most exciting startups with global potential are ahead of us, he says. What do you think is the next big sector for Indian startups? Share your thoughts here .

• Are soft-skills important in the age of AI?

Today it’s about generative AI, but this will change four or five years down the line, says Rajesh Nambiar, Chairman and MD at Cognizant India, in an interview with LinkedIn . “Understand how AI might transform your industry and identify areas where they excel as individuals,” he advises. He says human strengths like critical thinking, problem solving, and strategic decision making will also become more crucial. What do you think is a must-have soft skill in the age of AI? Share your thoughts here.

RETAIL AND MARKETING

• Should D2C brands sell products through their own channels?

More D2C brands are choosing to sell their products through their own channels rather than relying on online marketplaces, The Economic Times reports . This helps them avoid marketplace commission, but marketplaces are still where most customers are. What are the pros and cons of this trend? Share your thoughts here .

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