Olympic Games Paris 2024 Broadcast & Streaming Audience Highlights - [Global audience, consumption and regional commercial updates Dec.09 2024]

Media evolution continues with the #Paris2024 Olympics’ media consumption via the big ?? and small screens ?? ?? ever evolving, and still waiting for final numbers but already can see why it is ‘the world’s biggest media event’. Some other superlatives received for the audience reactions and figures included ‘through the roof’, ‘massive’, ‘berserk’, with largest audience share, massive reach & consumption across television and streaming ??

Simply trying to put some broadcast & figures in one place regarding the Olympic Games Paris 2024. If you know more numbers from local MRH, please let me know with reference.

Full details and analyses is only expected in few weeks. Some early numbers do mention certainly massive audience numbers; TV screen still huge; connected TV/OTT/streaming or call it any other medium - watched on big screen is taking a bigger share of digital consumption that is certain rising. Interesting question is how much of global Paris 2024 broadcast consumption was TV and digital? Any guesses? ?? ?? ?

[Update Dec. 09 2024]

?? +?? ????Paris 2024 generated more broadcast coverage than ever before - on both TV & Digital

?? +?? ??More than 70% of people watching the Games, now use both TV & Digital medium. TV only medium for 18% and digital only medium for 12%, Digital Needle moving faster on reach.

??20% growth on broadcast coverage watch time vs Tokyo 2020 (increase across both TV & Digital)

?? ??28.7 Billion Hours watched globally => 9 hours watched on average.

????Big screen remains the king of consuming live sports - personally I was way off the mark to predict growth on digital, as living room (or the big screen) experience remains massive on digital as well.

Source: IOC Paris 2024 Audience & Insights Report

Americas ??

USA - NBCUniversal's Presentation of Spectacular Paris Olympics Dominates Media Landscape Across All Platforms

• 30.6m viewers, Total Audience Delivery through the Games, +82% Tokyo 2020
• 152 consecutive summer Olympic nights as primetime No1. Show (take that few years, decades back)
• More than 180 billion minutes watched over 17 days across NBCU platforms
• 23.5billion minutes on Peacock (+40% on all previous Games, talk about streaming age!!, #1 in app stores)
• Record $1.91B incremental revenues from the Paris 2024, includes $300m for Peacock
• Ad revenues: $1.432B and Distribution revenues: $473M
• Peacock subscribers increase 29%, reaching 36m at end of Q3 2024 including Peacock streaming the Olympics exclusively

Source: NBCUniversal, Comcast Q3 2024 earnings

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Canada - 7 IN 10 CANADIANS TUNE IN FOR PARIS 2024

• 27 million Canadians tuned in for CBC/Radio-Canada's coverage of Paris 2024 and there were 72 million digital streams. During the Olympic Games, it reached an additional 1.4 million Canadians than outside the Games, for a total of 23.4 million Canadians watching the Games on digital platforms during the period.
• 24.3 million hours watched on CBC/Radio-Canada’s digital and streaming platforms, +170% over Tokyo 2020 and +121% over Beijing 2022.
• CBC ranked as the most-watched network in Canada among 2+ and 25-54 audiences for the duration of the Games.
• Time spent streaming Olympic content on CBC Gem increased 307% from Tokyo 2020 and 245% from Beijing 2022. Connected TVs accounted for about 65 percent of the total time spent streaming Paris 2024 content on CBC Gem.
• Total advertising revenue increased by $72.1 million (+137.7%, Q2 2024-25 vs Q2 2023-24) mostly due to TV and digital advertising revenue from our broadcast of the Paris 2024 Olympic Games.

Source: CBC/Radio-Canada, CBC/Radio-Canada Q2 FY24-25 Results

Brazil – Globo sees biggest audiences with Paris 2024

• 140.4m reached with Globo’s Paris 2024 coverage across TV Globo, SporTV, GloboPlay & Ge
• 81% of HHs reached by TV Globo with TV Ratings +10% vs Tokyo 2020
• 3X more audience SporTV audience on Olympic days than sum of ratings of all other Pay TV channels
• 2X more streaming reach and consumption on Globoplay vs Tokyo 2020
• Globo approached R$500m (US$83m) in broadcast sponsorship even before start of the Paris 2024

Source: Globo, Globo commercial revenues from Paris 2024

Continuing with Brazil, innovative media rights deal with LiveMode (CazéTV) resulted in 41m devices reached on its channel on YouTube, with 4.8m+ concurrent viewers for the Women’s Football final & Women’s Volleyball Bronze medal game. 127m people reached on Instagram and overall over 5billion videos views.

Source: Sergio Lopes post?; Report

Pan-Regional Latin-America – Claro’s broadcast on YouTube in 17 markets resulted in more than 500m video views, watched by over 40m viewers, viewing more than 120m hours.

Source: Claro/YouTube per RoastBrief/MX article

Europe ??

Record Olympics streaming and TV audiences for Warner Bros. Discovery as Max boosts viewership and engagement across Europe

• Cumulative reach of more than 215 million in Europe viewing Olympics content on Warner Bros. Discovery’s platforms – 23% more than Olympic Games Tokyo 2020 (+40 million)
• More than 7 billion?minutes streamed over the course of the Games –?six times more than Tokyo 2020.
• 4X more streaming viewers on Max and discovery+ vs Tokyo 2020
• 77% more new streaming subscribers vs Tokyo 2020, highest new paid streaming users on single day on Saturday 27th
• 7.1m subscribers gained internationally including in markets where WBD streaming services including Max broadcast the Olympic Games Paris 2024
• The sublicensing of Olympic sports rights to broadcast networks throughout Europe totaled $578 million
• WBD ad sales - 160% more ad revenue generated vs Tokyo 2020

?Source: WBD, WBD Q3 2024 Release, WBD Paris 2024 Ad Revenue Article

France

• With 50 hours of live broadcasts every day on its channels, France Télévisions was watched by nearly 60 million French people
• 99% of 15-24 year-olds, working people, men and women followed the Olympic Games on France Télévisions, watching on average 24 hours of Games broadcast
• france.tv has accumulated more than? 200 million video views over the entire event
• 1 billion videos viewed for extracts published by France Télévisions accounts on social networks
• As per Kantar Media study, France Télévisions's broadcast generated €130.8m in advertising based on massive audience, with an average of 24hour of the Games broadcast watched by each viewer.

Source: France Télévisions, Kantar Media study of France Télévisions advertising

UK

• 36.1 million viewers watched 15 minutes or more of the Paris Olympics on BBC TV - equivalent to 59% of the UK population.
• BBC Sport's streaming coverage was watched a record-breaking 218 million times online – more than 2X vs Tokyo 2020.

?Source: BBC

Germany: Paris 2024 a complete success for ZDF and ARD

• ARD & ZDF reached 53.4 million viewers with their television broadcasts, which corresponds to around two thirds of the population.
• The most successful Olympic broadcast on Das Erste was the broadcast of the opening ceremony, which reached an average of 10.44 million viewers over four hours, with a market share of 45.5 percent. This made it the most watched broadcast of the Olympic Games in twenty years.
• Market share of ZDF’s Closing Ceremony was 40.5%, with overall broadcast on channel reaching 52% of potential audience.
• On Digital ZDFMediathek, the days on which the games were broadcast on ZDF, an average of 9.93 million visits per day were achieved, +62% vs Tokyo 2020
• ARD-ZDF Digital offerings had recorded 225m visits by final Saturday recording 65m hours of consumption.

Source: ARD, ZDF

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Oceania & Asia ??

Australia - 19.5 million Australians captivated by Paris 2024

• A National Total Television Reach of 19.5 million across Channel 9, 9Gem and 9Now
• 9Now achieved a 16% incremental reach, with 2.7 million viewers tuning in exclusively to the Olympics through 9Now out of an overall National Reach of 7.5 million on Australia’s No. 1 commercial free-to-air streaming platform
• A National Total TV Reach of 5.6 million viewers aged 16-39 tuned into the broadcast, in the crucial demographic of People 25-54, more than 8.1 million viewers tuned into Nine’s coverage of Paris 2024
• The dominance of Nine’s Olympics coverage led to 9News recording its ten highest rating bulletins of the year over the past two weeks.
• Streaming subscribers and watch time: More than 50% increase in Stan Sport subscribers (on week immediately preceding the Olympics) with material uplift in Entertainment subscribers. 9Now: 4.5m registered users engaged with Olympic content, representing Total People reach of 7.0m. Over 180m stream starts Minutes consumed of 4.4 billion
• $160m+ of total revenue across Nine’s businesses
• Audience performance from the Olympics underpinning a strong start to FY25 Nine’s Q1 Metro FTA ad revenue expected to be up by almost 10%, including the Olympics/Paralympics

Source: Nine, Nine FY24 Presentation, Nine FY24 AGM

China - Record high broadcast audience for the China Media Group's (CMG) Paris 2024 coverage

• During the Paris Olympics, CCTV's national network audience share reached 35.75%, an increase of 27% over the same number of days before the opening ceremony.
• The highest single-day audience share of the CCTV channel group reached 38.33%, setting a new record for single-day audience share outside of key holidays (Spring Festival, Lantern Festival and National Day) since August 11, 2016.
• As the main live broadcast channel for the event, CCTV-5 maintained the top spot in audience share on both networks during the Olympics, with an average national network share of 11.72%, the highest in the past five Olympic Games and an increase of 12% over the previous Olympic Games

Digital, over 31billion video views across CCTV (Yangshipin), CCTV News and CCTV Sports app, all setting new standards.

• Yangshipin (CCTV Video app) received 14.5 billion video views setting new historical records, with the daily average reaching twice that of the Tokyo Olympics, and has topped the overall list of app downloads for 16 consecutive days. On social network the apps' accounts recorded over 6.1billion videos views, with short content half of those.
• CCTV news had 13.19 billion video views while CCTV Sports app had almost 17 times more daily visiting users than before the Games. CCTV Sports had 3.4 billion views with majority 2.6 billion on live streams.

Source: CCTV/CMG

Japan

• TVer - streaming service of commercial broadcasters had record numbers - Approximately 21 million people used the service, and the total number of views exceeded 110 million. The total playback time reached 23 million hours.

Source: Yomiuri, Press release

India

• 170m watched across Viacom18 platforms including JioCinema and Sport18 TV channels with broadcast commentary in multiple local languages
• Over 15bn minutes of consumption was recorded across these platforms
• The network reported 2.6X more advertising revenues than previous Games utilising innovative ad assets

Source: CNBCTV18

?New Zealand

• A total of 2,819,200 people – 57% of New Zealand’s population – watched the Olympic Games throughout New Zealand, including free-to-air on Sky Open, at an average of 1.4 million viewers per day
• Sky’s digital platforms, Sky Sport Now and Sky Go, also experienced significant volumes of activity during the Games as more than 350,000 unique viewers flocked to both platforms to stream Sky’s Olympics coverage almost 21 million times, averaging 1.3 million daily streams.
• Additionally, Sky’s social channels achieved strong engagement across YouTube, X, TikTok, Facebook, and Instagram throughout the Games.?More than 1200 posts – at an average of over 42 daily posts – showcasing medal-winning performances, exclusive interviews and other highlights of the Games led to 44.8 million impressions, 32.7 million video views, 2.9 million engagements, and an audience growth of 35,000

Source: Sky NZ

#Paris2024 leave a strong legacy as we end the year on a high note at the back of massive media event in form of the Olympics. The Paris 2024 Olympics have massive platform for the Olympic Movement to grow further, embark on new athlete and sporting journeys as we look forward to #MilanoCortina2026 and #LA2028 and more, with our stakeholders and partners, engaging new audience.

Would love to update the article with more publicly released sources.