Olympian joins ideaXme as sports ambassador

A heads up to all sports fanatics. On 1 June 2018 Mica Moore, bobsleigher and 100m, 200m and 4x100m sprinter is appointed as the sports ambassador for global ideas movement and podcast ideaXme Ltd.

Andrea Macdonald, founder of ideaXme comments:

"We're very excited to be collaborating with Mica. Her interviews with leading sports personalities, innovators and organisations across the world will be unmissable!"

So why take her word for this?

Moore is a sports warrior, an Olympian. She understands the gruelling journey and obstacles that elite athletes navigate to compete. Furthermore, has a good understanding of the context, including the business of sport, sports technology and sports media. Expect ideaXme's sports category to be super "powered by Mica Moore!"

Super results in the 2-women bobsleigh event at the Winter Olympics 2018

A steely determination is evident in Mica's results as brakewoman for bobsleigh 2-woman team at the Winter Olympics 2018, PyeongChang.

Both Moore and teammate Mica McNeill achieved the best ever results by a British women's Olympic bobsleigh team. A major news story, as they overcame an obstacle bigger than a bobsleigh labyrinth, to attend the games to beat the UK men's team.

Despite winning the 2-women event at the 2017 IBSF Junior Bobsleigh World Championships, Germany January 2017, Moore and Mica McNeill lost funding for their event. Later in the year, The British Bobsleigh and Skeleton Association withdrew funding for them after deciding to maintain funding only for the British male bobsleigh teams who came in twelfth place, four places down from Moore and McNeill at the Winter Olympics.

The pay homage to the public who have supported their efforts, at some events McNeill and Moore have "Powered by the people"written on their sled.

Why is Bobsleighing so tough?

There’s no such thing as a smooth ride in a bobsleigh, subjecting crews to as much force as 5g. The sled is propelled like a rocket, sometimes reaching speeds over 120 kilometres per hour along a track with at least fifteen curves. The track is menacing and extremely dangerous. Modern ones are made of concrete and are coated with ice. Tracks, 1200 - 1300 metres long are required to have at least one straight section and one labyrinth, that is three turns in quick succession without a straight section.

So, what is ideaXme?

ideaXme is a global ideas movement. Its mission is to Move the human story forward!?ideaXme Ltd by encouraging people to create better ideas from which we all benefit.

How are we creating bigger better ideas?

We support future creators, drive engagement across sectors and draw everyone into the creative process to produce big ideas that have a positive impact.

So far, the vehicles to achieve this mission are a podcast on seven platforms, as well as an ambassador and mentor programme. The podcast comprises captivating, entertaining and informative interviews with the creators who shape our world.

The ambassador programme comprises subject matter experts who interview the leading creators and influencers within their area of specialisation worldwide. Including Mica, there are seven ideaXme ambassadors. Michael Seres, patient health and medical innovation ambassador, Stephen Spender, arts ambassador, Hollie Fraser, literature, reading and writing ambassador, Maeve Rosemary Millwood, rising ambassador, fashion, Ana Guzman, space ambassador and Pramod Kumar, physics ambassador.

Powered by Mica Moore

So, what will Moore do in her position as sports ambassador?

Mica Moore comments:

"Extremely excited about this! Can't wait to start interviewing some influential people in the sporting community! Thank you ideaXme." @mica_lolita

As well as posessing the skills to be an elite athlete, Moore has extensive media experience.

Media Experience

Mica's media campaign to support fundraising to attend the Winter Olympics, 2018. Further BBC television interviews with Mica Moore.

Athletics

Mica began her sporting career as a sprinter, representing premier UK athletics club, Birchfield Harriers and Cardiff University.

In May 2008, Moore won the 100m and 200m events in the under 17 Wales National Championships.

Following that, in May 2014 Moore, broke the Welsh 4x100m relay national record at the Loughborough's International event. She won the bronze medal in the 100m event and a silver medal in the 4 × 100m relay event at the British Universities and Colleges Sport Outdoor Championships in the same month.

Further, Moore competed for Wales in the 4x100m relay at the 2014 Commonwealth Games in Scotland, finishing seventh in the final. She won the 100m event at the 2017 Welsh Athletics Championships.

Looking to the future

This year Moore's focus was on PyeongChang Winter Olympics, instead of the Gold Coast Commonwealth games but she continues to compete as a sprinter.

"There's always an opportunity for possibly the next Commonwealth Games (2022 Birmingham), which is going to be a home games again." BBC Sport, Wales.

"I am realistic with my goals and Beijing is four years away. It would be super cool to go to another Olympics," said Moore stated in her interview with BBC Sport, Wales.

It is very challenging both organisationally as well as physically to get a qualifying time in both events. "I am not saying no to another Winter Olympics. I will have to get back into training and see how it goes." BBC Sport, Wales.

Awards

Finally, Mica Moore has been nominated for Chwarae Teg’s Womenspire 2018 award. This is "a recognition award" for making a big difference to women in Wales. We'll let you know when the results are in!

Update: Results announced on 5 June 2018.

You can also find Mica and ideaXme on Instagram @micalm92 @ideaxme

Please suggest a leading sports personality for Mica to interview: [email protected]

Move the human story forward!?ideaXme Ltd.