Old vs New: What’s Changing on Instagram?

Social media platforms are in a constant state of evolution, and Instagram is no exception. The latest update to its grid format signals another shift that businesses need to adapt to in order to stay relevant and current. Traditionally, Instagram’s grid prioritised the classic square 1:1 ratio, however, with this recent change, portrait-oriented posts in a 4:5 aspect ratio are now being integrated into the grid.

What This Means for Brands

This update isn’t just about aesthetics; it has significant implications for visibility, engagement, and brand presence. Here’s a closer look at what’s changing and why it matters:

1. Bigger, Bolder Posts Portrait posts take up more vertical space in users’ feeds and grids, making them more eye-catching. This increased screen real estate means brands can capture attention more effectively, leading to higher engagement rates.

2. A Fresh, Modern Look The shift to portrait posts gives brands a contemporary and dynamic presence. While square posts may start to feel outdated, portrait-oriented content offers a sleek, up-to-date aesthetic that resonates with current social media trends.

3. Enhanced Storytelling Opportunities With more vertical space, businesses can leverage the added height to get creative with product showcases, infographics, and carousel posts. This allows for deeper storytelling and a richer visual experience for audiences.

Staying Ahead in a Dynamic Landscape

For businesses, this update presents both an opportunity and a challenge. Social media is an ever-evolving space where best practices change rapidly. Keeping up with these changes requires more than just posting content—it demands strategic adaptation and an understanding of how platform updates impact visibility and engagement.

Why Partnering with Experts Matters

Navigating Instagram’s evolving features isn’t a one-time effort; it’s an ongoing process that requires expertise, agility, and strategic planning. Partnering with a specialised social media agency ensures that your brand:

• Adapts Quickly: Agencies are always on top of the latest trends and algorithm changes, helping businesses pivot their strategies effectively.
• Implements Best Practices: From optimising content formats to ensuring maximum reach, agencies provide insights that align with current platform standards.
• Maximizes ROI: Investing in professional social media management ensures that your efforts are aligned with growth objectives and deliver measurable results.

With platforms continuously updating features and algorithms, social media management has become a specialised activity that requires both time and financial commitment. Brands that view social media as a strategic investment, rather than a DIY project, are better positioned to thrive in an increasingly digital marketplace.

By partnering with agencies who specialise in social media, brands can ensure they remain at the forefront of these dynamic shifts.

The Cost of Staying Relevant, what can we say…. “Move with the Current”