The Old State Launches All-New Website for North Texas-Based Crown Exploration

Dallas, 27 October 2022—Dallas-based strategic marketing firm The Old State (TOS) has designed and launched an all-new website for Crown Exploration II, Ltd., an independent Oil and Gas firm with more than 200 wells throughout the United States.

By drilling in proven areas that are likely to yield results, Crown offers accredited investors excellent joint venture opportunities. Upon celebrating its 25th anniversary in 2022, the company was already planning for its next 25 years of success. Crown enlisted The Old State to help design a new website and marketing strategy that would enable it to compete dynamically in an increasingly digital-focused world.

When helping Crown create the tools to establish itself for the future, The Old State simultaneously aimed to preserve key elements of the company's existing brand image. Crown has built a strong reputation for providing reliable services to accredited investors who know what they want. That reputation needed to be prominently communicated through the website and in marketing materials to ensure Crown continues attracting the right clientele.

Designed to streamline the user experience, Crown's new website clearly communicates the brand's platform. The results are a beautiful, streamlined design that makes it easy for visitors to gather essential information and navigate to important links, like the investor-only Venturer Online Center.?

Additionally, Crown's new, robust inbound marketing strategy ensures that the company can closely target established, accredited investors. Through quality paid media and tailored email marketing campaigns, TOS ensured that Crown's messaging is being seen by a target audience with a higher likelihood of becoming investors.

"We are fortunate to have been entrusted by Crown Exploration to help them redesign their website and implement a quality marketing strategy," said Travis McElroy, founder and managing partner at The Old State. "TOS strives to create long-lasting relationships with every client by consistently delivering on results-driven strategies. Through our work for Crown Exploration, we have created a plan for the company that will enable them to continue to succeed well into the future."

The Old State is a Dallas-based full-service boutique marketing agency with a focus on web design, inbound marketing, and website optimization. For more information, contact [email protected].