Old School Meets New Tech:

CrossPoint DM's Recipe for Marketing Success

We just got back from the MACo Summer Conference, and it was an eye-opener.?As we chatted with county officials and local government representatives about different marketing techniques tried and true, we kept hearing one question: “Is direct mail actually still relevant?”

I get it. With everyone on their phones non-stop swiping through social media posts and reading emails, it’s easy to think that traditional mail just doesn’t deliver like it used to.

But here’s the thing – not only is direct mail still kicking, it’s thriving when paired with the right digital strategies.

At the conference, we had the chance to showcase our CrossPoint DM platform, and the reactions were enthusiastic. Our guests’ eyes lit up when?we explained how we’re blending the impact of direct mail (and that unbeatable feeling of having a tangible product) with the precision of?digital marketing?and the associated data.

That’s the beauty of CrossPoint DM. It’s not about abandoning direct mail?for digital or vice versa. It’s about creating a powerful relationship between?the two.

Still, many of the folks we talked to at MACo were of the belief that digital marketing alone would be the silver bullet for their outreach efforts.

Let’s see how CrossPoint DM is built to completely change how we approach our marketing strategies.

CrossPoint DM: The Best of Both Worlds CrossPoint DM is designed as an omnichannel marketing approach, meaning a single mail piece impression becomes multiple repetitive impressions across various digital platforms.?

Here’s why it’s the modern refresh your marketing has needed:

Increased Results:?CrossPoint DM offers a 23-46% increase in results?over traditional direct mail.

Real-Time Tracking:?Our personalized dashboard shows campaign results?in real-time across all platforms.

Multiple Touchpoints:?We deliver 8-32 impressions per piece, bringing?prospects into the contact margins where conversion takes place.

Digital Integration:?By combining direct mail with social media, Google ads,?and more, we ensure your message reaches your audience wherever they are.

Now that we’ve introduced CrossPoint DM and its potential, let’s take a look at each of the technologies and strategies that make it such a powerful marketing tool.

The Power of Integration

CrossPoint DM isn’t just about sending out postcards. With its strategic use, we can?create a comprehensive, multi-channel marketing experience. Here’s how it works:

Direct Mail:?We start with high-quality, personalized direct mail pieces. Remember,? personalizing your direct mail can boost response by 135%!

SocialMatch:?We match Facebook and Instagram accounts to your mailing list,? delivering social ads to feeds before, during, and after the mailer hits.

Mail Tracking:?Know exactly when your campaign hits mailboxes, export delivery? lists, and receive non-scan data down to the individual mail piece.

Google Geotargeting:?Display ads in the Google Display Network to direct? mail recipients and lookalike audiences based on your mailing list target areas.

Call & Text Tracking:?Track campaign effectiveness by recording every? call/text that comes in as a result of the mail campaign.

LEADMatch:?Receive a list of anonymous website visitors and direct mail recipients? who went to your website, including contact information and what actions they took

Why This Integrated Approach Works

Tangibility:?Unlike digital ads that can be clicked away, postcards are tangible and lasting. In fact, 82% of millennials view marketing printed on paper as?more trustworthy? than digital messages.

Multiple Touchpoints:?CrossPoint DM ensures your message reaches potential customers multiple times across various platforms, increasing the chances of conversion.

Trust Building:?By combining physical mail with digital presence, you create a sense that your business is established and trustworthy.

Data-Driven Decisions:?With our comprehensive tracking and analytics, you can continually refine your approach based on real data.

Get Started Applying CrossPoint DM To Your Marketing As we saw firsthand at MACo, plenty of people have started to overlook the power of direct mail. But as we’ve seen, when combined with digital strategies in a platform like CrossPoint DM, direct mail continues to drive growth for businesses like yours.

Don’t make the mistake of thinking you need to choose between direct mail and digital marketing. With CrossPoint DM, you get the tangible trust of direct mail and the wide reach and trackability of digital marketing.

Ready to see how CrossPoint DM can revolutionize your marketing efforts??

Contact?Full Sail Media?today to get started on your integrated marketing journey.

Author: Bobby Firestein