Old-School Marketing Tactics that Still Work in 2024

Marketers often look for whatever is new and trending, but many older strategies are still highly effective.

While digital tools and platforms continue to evolve, classic marketing techniques can still deliver solid results. Here are five established marketing strategies that will get the job done in 2024.

1. Refreshing and repurposing existing content

Over time, even well-performing content can become obsolete and less effective. Regularly refreshing old content not only improves SEO but also keeps your information relevant for visitors.

• Comb through your top-performing posts and refresh them by updating statistics, adding new insights, and ensuring all links still work.

• Drive new traffic to your site by regularly updating your SEO practices to align with current search engine algorithms.

• Repurpose your older content — you can turn blog posts into infographics, social media posts, or videos to give them a new life.

2. Pursuing collaborations and partnerships

Back in the day, content partnerships usually meant guest posting on each other’s blogs. While that can still be a great idea, you can also collaborate with other businesses across platforms to share audiences and generate leads for both sides in a more expansive way.

• Choose partners that complement rather than compete with your business. For example, a fitness consultant could partner with a sportswear brand, or a photography studio could partner with an event planner.

• Make content together, including social media posts, videos, webinars, or downloadable guides.

• Team up to offer bundled discounts or giveaways that incorporate something from both businesses, creating a win-win while attracting more customers.

3. Harnessing the powerhouse of ROI: email

Every few years we hear claims of how “email is dead”, but email marketing remains one of the most cost-effective strategies with an average return of $36 for every dollar spent. Email is a great way to nurture leads, drive conversions, and build customer relationships.

• Make your emails interesting and increase engagement by adding quizzes, polls, or other calls to action within the email.

• Tailor and personalize emails by segmenting your audience based on factors like purchase history or engagement level.

• Optimize campaign performance with A/B tests that can show you the most effective subject lines, send times, and email content.

4. Building connections with live events

Now more than ever, customers want a human connection. Live events, whether online or in-person, create opportunities to make that connection, which in turn builds trust and loyalty.

• Livestreaming on Instagram, LinkedIn, or TikTok can give you an opportunity to answer questions and chat with your audience, making your brand more approachable.

• Hosting webinars can help position you as an industry expert, where you can address customer pain points and provide them with solutions to their problems.

• Workshops and product demonstrations can offer a deeper level of engagement that will strengthen relationships and foster loyalty.

5. Being everywhere all at once

Omnichannel marketing is making a big comeback.

Consumers now interact with brands across a range of platforms, so the more places you can be, the greater chance you have to engage with potential customers wherever they are.

• Ensure consistent messaging and branding across channels, so no matter where your audience encounters you, they’re getting a recognizable experience.

• Tailor your content for each platform so that people aren’t seeing the exact same thing over and over from you every time they run across your brand’s content.

• Use the analytics tools available to you on each marketing channel so you can learn what is working and what isn’t, and adjust your trajectory accordingly.

Looking for someone to help you with a comprehensive digital marketing strategy? Our team of experts can help. Contact us today to get started with a free consultation, and your business can have its best year ever in 2025!

COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.