?? old people are getting jobs because...
Kyle Balmer
?? AI entrepreneurship || RISEN? prompt framework || International AI trainer || 60k newsletter readers || 8x best sellers || 200k audience || Forbes featured || Great eyebrows
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?? Today's Topics
5 FRESH FINDS:?News, Tips and Trends
Interesting mix of business finds this week. Some timely, some timeless.?
5, 4, 3, 2, 1...?Let's crush it!
??
1/5?TWITTER, SOCIAL MEDIA
Twitter increases its character limit from 280 to 10,000 - Twitter (link).
The crush:?Twitter is positioning itself as the definitive social media platform for writers and thought leaders. By enabling long-form posts (10,000 characters max), they are reducing the need for people to link to their blog, Substack or Medium.?
Opportunity:
Dangers:
Final word:?Test before doubling down. Run experiments and watch how experts you follow use the 10,000-character limit.
2/5 HIRING
Trend: Companies are hiring 55+ year olds - The WSJ (link with paywall removed).
The crush:?Owners are turning back the clock and hiring senior workers.
The problem:?Businesses are growing weary of younger employees who turn up late, call in sick often and spend time on their phones during work hours.
The solution:?Older employees who value hard work and have life experience under their belt.
The opportunity:?Early retirees who've taken a back seat are finding it more challenging to keep up with the rising cost of living.?
Be aware:?"The learning curve is a bit longer," says one business owner, "but once they get it, God, it's refreshing. I say, 'This is what we're doing today,' and it gets done. Their shift starts at 9, and they're here at 8:50. It's their work ethic."
Final word:?Hiring based on the 'ability to adopt technology quickly' is tempting. But technology is also changing. Using email, collaborative documents and Zoom are becoming absurdly easy. Plus, introducing AI chat interfaces simplifies using more advanced tools like a CRM. Ultimately the hurdle of teaching technology skills may be worth it if the result is an eager-to-work employee.
3/5 MARKETING, PREDICTIONS
Future marketing predictions - HubSpot (link directly to PDF).
The crush:?Marketing feels more complicated than ever because consumer behaviour has shifted. Whom they trust, how they make buying decisions, and the way they buy is different.
The Problem:?'Different' brings with it a greater demand to adapt. Which takes time and financial resources.
The Solution:?Here are six future marketing predictions to better prepare you for the changing landscape of marketing:
The Opportunity:?B2B brands need agency support that can offer tools and services to help them win on platforms like TikTok.
Final word:?Look for opportunities to adapt and introduce these tactics or provide a solution to help make it easier for other brands to adopt them. For example, start an agency focused solely on assisting businesses to increase their page load speed.
4/5?NEGOTIATION
5 negotiation myths that hold you back from more money - Quartz (link).
The crush:?In business and work, we're constantly negotiating. Whether it's for terms or money, negotiation is inevitable.?
The problem:?We can easily back off during turbulent economic times and avoid negotiating altogether. In other words, saying yes quickly, even if the terms or price don't suit us. "Hey, it's a recession. I should be grateful to have the gig."
The solution:?Busting our false beliefs around negotiating in a recession. Here are five myths we believe, adapted from the article for business owners:
Myth 1: It's rude to ask.?If we hold 'rule-following' values or money beliefs that limit our earning potential then we won't ask for more. Instead, the first step is to become aware of these beliefs. The second step is to replace these beliefs with those that serve you. Thirdly, ask because, as the cliche goes, "If you don't ask, you don't get".?
Myth 2: Using personal stories as leverage to get my desired number.?A hard and fast rule is that most people don't care about your personal situation. They care about what you can do for them. So replace talking about your personal situation with increasing how valuable your solution is in your prospect's mind. For example, "By implementing my solution, you can expect to increase page load speed by 0.5 seconds, increasing people who make it to your site by 40%".
领英推荐
Myth 3: I shouldn't talk about money and benefits until the end.?If you want to advertise in our newsletter, click the 'advertise with us' form button. You'll find a question on that page asking, 'What's your advertising budget for this campaign'. We do this because it's important to talk about money upfront (in most circumstances). Relationship building is essential, but so is understanding your customers’ expectations.
Myth 4: I shouldn't negotiate higher if it's more than what I currently make.?As business owners and entrepreneurs, we control our own pay rises. That's a liberating feeling. But we can often hit the ceiling in what we believe we're worth. Instead, focus on the data and do your homework in advance. You don't want to close a contract for 50% less than what your competition would've, just because you haven't ever charged that much in the past.
Myth 5: Money is the only thing that I can negotiate.?It isn't. Terms of the deal are sometimes more important than money. One tactic is adjusting terms based on the customer/client negotiating you down. In other words, take things away to highlight that if someone pays less, they get less. It's always tempting to offer the same service for less. In this situation, no one wins.
Final word:?Do any other myths come to mind that you hold to be true that, once crushed, free you up to earn more?
?? 5/5?LINKEDIN
All of LinkedIn’s latest features - Buffer (link).
The crush:?LinkedIn is generally known as a job site. A ‘social-CV’ of sorts. But it’s quickly becoming a place to build a personal brand, which converts followers into customers.
The problem:?On the surface, LinkedIn is still clunky compared to ‘creator-friendly’ platforms like Instagram and TikTok. However, if you can look past its dated exterior, you’ll find new features to help you expand your reach.
The solution:?Get an advantage over your competitors by building a personal brand for your business on the un-sexy LinkedIn social platform.?
Here are the standout features to start experimenting with.
Better profile with 'Creator Mode':
Better publishing features:
Better company page features:
Final word:?These features feel very 'early days of Facebook and Instagram'. But we're not here to judge. We're here to take advantage of new features that LinkedIn wants you to use. Use them, and you can expect micro-rewards such as 'reach' and 'visibility'.
?? Coffee?Corner
Something to?keep an eye on.
The most promising privately-held companies building businesses out of artificial intelligence?(link).
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Kyle and Harms.
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