OLD IS GOLD!

OLD IS GOLD!


Have no doubt about it! The most ignored demographic in most marcom or advertising is the one involving elders | baby boomers.

Ironically, they are the ones with the most purchasing power.

Contrary to the popular perception that the only thing they need is an " anti-slip bathmat " ?? .



Sultan Akhtar Patel

NOVELIST, ADVERTORIAL WRITER & THESIS BOOSTER, CITIZEN JOURNALIST

1 周

OLD IS (G)OLD!

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