That Old Chestnut!
I took my children foraging for chestnuts recently. When you’re little, the idea of finding something useful – something you can eat – for nothing, without having to use your pocket money, is exciting. Funny how once you reach adulthood, saving, budgeting, looking for bargains, can seem like an endless chore. Right now, schools are doing what every family, household and organisation is doing: foraging for financial support, for skills, for services, to keep costs low.
At?Blue Apple?Education?we recognise that cost-of-living concerns are paramount. Apart from sharing chestnuts, we’re happy to have built website support free of charge into our contracts with schools because although saving on costs is important, so is maintaining and updating your profile for parents, students, supporters and potential staff. We want our offer to help schools focus on what they are there to do, using their staff effectively to?deliver education and care to young minds.
As we all hunker down for winter, you can focus your skills and what is cost-effective for you, whilst updating your website can safely be left to us.
David Limb
(Founder & Managing Director)
Roll up,?Roll up... Don't miss this!
A Special Invitation?for you!
How to Maximise?School Admissions and Trust Growth
4th?November 10:00am – 4:00pm??|???Live Event
Multi Academy Trusts face increasing pressure to ensure that they have effective and professional marketing and communications strategies in place. More than 75% of trusts do not currently meet the Government's definition of a?“strong & stable trust�and as most develop challenging growth targets, they need confidence in their ability to effect change.
This one-day course will help you assess the effectiveness of your existing brand and marketing, and explore skills needed to develop strategies that support growth and recruitment.?You will gain knowledge of how to develop a blueprint for expansion.
The event will be repeated at a later date so please get in touch if you can’t make it this time!
Live?event organised by:?Blue Apple?Education?and?MATA
Greater Manchester Chamber of Commerce - Elliot House, 151 Deansgate, Manchester M3 3WD
Italian?International?School.
When we started working with the?Italian International School, their logo said nothing about the school’s strong Italian identity. We addressed this by creating a new colour palette and prioritising a look of prestige.
We selected colours from the Italian and UAE flags:
- Gold?for success, achievement, triumph
- Green?for balance, harmony, nature
- Red?for passion, warmth, energy
The resultant logo reflects the character and style of this remarkable school.
Upcoming?Events.
The Essential School Website?Masterclass.
11th?October 1:00pm – 2.30pm??|???Virtual Event
Explore how to increase numbers by creating a winning website. This training looks at how to appeal to families, generate new enquiries and wow Ofsted with a website that?looks good and gets results.
领英推è
The Blockbuster School Video?Masterclass.
18th?October 1:00pm – 2.30pm??|???Virtual Event
Learn how to create engaging video content and use it to promote your school, to build
your image, and to show off?what’s remarkable.
The Taking the Mystery Out of What Parents Think?Masterclass.
25th?October 1:00pm – 2.30pm??|???Virtual Event
Gain the knowledge to improve the experience that prospective new parents and staff have of your school. Learn how to conduct a mystery shop and see your school from?another perspective.
The School Brand Identity?Masterclass.
1st November 1:00pm – 2.30pm?|???Virtual Event
This masterclass provides valuable insights into the effectiveness of your school or trust's brand identity. You will take away tools and knowhow to create a?strong visual identity for your school, one that resonates with staff and parents, improves communications, and makes your school stand out.
Maybe a bag?of?chestnuts.
Your logo is the cover to the book that tells your story.?There are several different types of logo – emblem, image, word, etc. – but they all – the good ones anyway - have in common the ability to conjure up an idea of what lies beneath: as a school or trust, what values, approach or achievements do you represent? Is your name so well-known that it brings to mind a history, Prime Ministers, and a very nice meringue and fruit pudding – Eton? Or do you need your logo to give some clues as to what kind of school you are? Fun, sobriety, freedom, achievement, or all of those?
Our Getting Your Logo Right blog surveys the various options, suggesting strengths and pitfalls, and takes a light-hearted look at what you might explore with us when you sign up for a redesign.
The Essential School Website?Masterclass.
How do you know your website is as effective as possible? Are you making any mistakes? Long ago, when Blue Apple Education first foraged for capable and caring staff ourselves, we found?Mark Davis.?Here he does what he does best – looks at why school websites are so important (because almost everyone is using the internet to inform themselves), what a website can achieve for admissions, engagement and recruitment, and?how the website plays a vital role as part of your branding.
In this masterclass, Mark covers how videos can help, ease of use on all platforms (desktop and mobile phone), key messages to capture attention (in 8 seconds!) and knowing your audience. He’s not afraid to mention Google Analytics and to spread confidence in making its acquaintance. He’ll even introduce you to Search Engine Optimisation and tell you why that shouldn’t make you panic!
Finally, although we can do a lot of the updating for you, Mark talks about why this is important, about how to ‘look after’ your website - keeping it up to date - and lets you know how?Blue Apple?Education?can help.
The?Promotional?Prospectus Package.
A printed prospectus is something both to behold and to hold. Important though an online version is, something you can grasp, where printing is high quality, and pictures are full colour and smooth as a chestnut to touch, will carry your school ethos, image and ambition into hands and homes.
The?Blue Apple?Education?Promotional Prospectus Package?is the easily affordable way to find yourself in possession of 100 beautiful 12-page brochures and tell your school's story.
This inflation-busting offer starts with a Discovery Call from our creative director, then the creative design, followed by high-quality printing and free delivery to any UK mainland address.
ONLY ï¿¡995