OKRs: Know the enemy within

OKRs might be the most effective diagnostic tool you have! A quick trick to figure out which OKRs give you a lift and which are a drag.

Here's the framework:

Imagine scoring each OKR on importance vs. ability, your end up with four simple quadrants:

In the ideal world all your OKRs would end up in the top right corner, but in reality it tends to look more like this:

This easy part is the top right corner - high strategic importance in areas where we have high ability.

But what about the upper left?

Bottom right?

And bottom left?

Easy, right? Who needs McKinsey or Bain?