OKR -KRA - Goals
OKR (Objectives and Key Results
1. What is OKR?
OKR stands for Objectives and Key Results:
Example:
In this example, the objective is the broad goal of improving customer satisfaction, and the key results are the measurable milestones that will signify progress toward that goal.
2. What is KRA?
KRA stands for Key Result Areas:
Example: For a Customer Support Manager, KRAs could include:
Each of these KRAs highlights the areas where the Customer Support Manager should focus their time and effort, such as ensuring queries are resolved quickly, keeping satisfaction levels high, and improving the skills of their team.
领英推荐
3. Relationship Between OKR and KRA
Example of the Relationship: Suppose a Customer Support Manager has the following:
The KRA indicates that customer satisfaction is a critical focus area for the role, and the OKR sets a concrete target for improving satisfaction over a specified period.
4. How OKRs and KRAs Relate to a Sprint Goal
In Agile, a Sprint Goal is a short-term target
Example: Let’s bring it all together with a practical example:
Here, the Sprint Goal is aligned with the OKR and focuses on a small, manageable task that contributes to the bigger picture of increasing user engagement. It takes a specific piece of work that fits into the broader strategy defined by the OKR. The Product Manager’s KRA around user engagement and retention ensures that the Sprint Goals remain relevant to the overall focus of their role.
5. Summary:
In essence, KRAs define where to focus, OKRs define what to achieve, and Sprint Goals define how to achieve those goals incrementally through sprints. This alignment ensures that daily efforts contribute to larger organizational objectives, fostering a strategic and focused approach to achieving outcomes.