OKR Anti-Pattern: Creating OKRs to “Fit” Your Backlog
Jeff Gothelf
Teaching executives to simplify prioritization and decision-making by putting the customer first.
I doubt you’ll find any startup, high growth company or enterprise that is choosing to implement OKRs and doesn’t have a backlog of work already defined, prioritized and in some stage of development. This proves to be an interesting challenge when the decision is made to change the goal setting framework away from output to outcomes. What happens to the work we’re already doing? We worked hard to build consensus, alignment and commitment to specific tasks and features. Do we start from scratch?
WE WORKED HARD TO PRIORITIZE OUR BACKLOG
Most teams are loath to throw away this hard-earned consensus. Instead, they attempt to adapt the objectives and key results framework to the existing backlog of work already defined. The anti-pattern that develops is one where each backlog item that doesn’t “fit” into one of the team’s new OKRs triggers the development of a new objective, key result or both. The team doesn’t trust that management will evaluate them based on the new outcome-focused goals. To ensure a good performance assessment and visibility of the work they have planned for the next few sprints they build a hybrid system that tries to cover both their desired goals and visibility of work plans. The resulting system fails to solve both scenarios.?
BACKING INTO OKRS NEUTRALIZES THEIR EFFICACY
As the team builds goals that justify the work they already have planned,?the list of OKRs grows longer and longer . Leadership struggles to determine whether the team is targeting the delivery of the backlog or the key results. The odds of them hitting both are remarkably low. The team and their stakeholders default to the easiest way to measure progress and fall back to managing the output of the team.?
The binary nature of feature development makes it simple to see if a team is “doing work.” They either shipped the features they committed to or they didn’t. The efficacy of those features, although it may have been captured in one of the many OKRs the team wrote, is lost to the clarity of the “feature factory” process everyone is used to. And the team’s OKRs? They were a temporary distraction from the “real” work of delivering features and are quickly ignored or discarded outright.?
OKRS ARE THE FILTERS THAT SIT ON TOP OF THE BACKLOG
“So we need to throw out our backlog and start over?”
I hear this question regularly. The short answer is yes. At the very least you should be?willing?to do that. Realistically, you won’t throw away 100% of your backlog. However, once you’ve set new goals it makes perfect sense to reevaluate whether you’re working on the right things. OKRs function as filters that sit on top of your backlog. For every existing work item the team follows this script:
OKRs serve as filters for the work we choose to do now vs later
Some of your existing items will make it through. Some won’t. The items that don’t go through aren’t necessarily tossed in the bin. Instead, they go into the “not now” list. As our learning evolves, so will our goals. Perhaps in a future iteration of the product these temporarily rejected items will find their way into the product backlog. By using OKRs as backlog filters we establish our key results as our targets while reprioritizing the backlog to reflect these new goals. When our stakeholders ask why our work plan changed we now have an objective, evidence-based answer.?
Product leader, author, consultant, advisor | Maximizing the impact of product managers, teams, and orgs
2 年I worked with a product owner at one company who dramatically tore up his team's physical backlog and announced, "IF WE AREN'T HEARING ABOUT IT FROM OUR CUSTOMERS, I NEVER WANT TO WASTE ANY TIME TALKING ABOUT IT EVER AGAIN." Not necessarily advisable in all situations but... respect.
Great insights Jeff Gothelf, thanks for sharing!
Lean Portfolio Management | Product Operating Model
2 年Took me several years of living in the UK to realise the British English word for 'No' is actually 'Sorry'. As in: "Sorry, your item isn't aligned to our current OKR so it's been added to the bottom of the backlog." The fact that this may mean we'll never get to it is left unstated - tricky one for non-natives ??.
Product Leader | Influencer | Innovator | Strategist
2 年This is so true. Let's reverse engineer the solution back to a metric.?
Enterprise Business Agility Strategist
2 年I like this! Thank you for sharing.