Oklahoma Embroidery Supply & Design Names Listrak as Ecommerce Marketing Partner

Oklahoma Embroidery Supply & Design (OESD) has named Listrak as its new ecommerce marketing partner to tailor sophisticated, personalized communications with its vast community of embroidery enthusiasts around the world

The OESD team selected Listrak based on its combination of industry-leading technology and exceptional strategic support.?OESD and Listrak will work together on a cross-channel marketing program encompassing email, push, and SMS capabilities.

“The more we learned about Listrak, the more we realized that the Listrak team would act as an extension of our team, working closely with us to ensure the success of our campaigns,” said Rebecca Benedict, Digital Marketing Specialist, OESD. “With Listrak’s technology and the guidance of its expert team, we are able to customize our communications, personally guiding each customer in their journey and helping them to optimize their purchases. ”

“OESD is a technology pioneer in the arts and crafts industry, having had an e-commerce presence since 1998. Today, their expansive product catalog supports the work of designers and artists from all walks of life,” said Jaimie Samelko, Account Director, Client Services, Listrak. “We are excited to work with the OESD team to deliver results-driven cross-channel campaigns, reaching customers with optimized messages while reducing workload for the OESD marketing team.”

OESD has a thriving e-commerce business as well as over 700 retail partners across the US, Canada, the UK, and Australia. OESD is part of the BERNINA Textile Group, a global group doing business in 80 countries.?