Ok, you need to watch this

Women's Aid commercial: "The monsters who came to tea"

Hi friends,

Hey guys, maybe it's because I've started reading books to my little one before bed, but that?House 337?ad for?Women's Aid?really hit me in the feels—I had to take a quick sip of water.

After all the?#genderequalitywashing?campaigns we've seen lately, finally, one that feels real and hits straight in the gut.

To lighten things up a bit, there's a?Tesco?campaign for Pancake Day and two super stylish branding pieces:?Elica?and?Rollr.

Have a good read

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ADVERTISING

Tea Time with a Twist: confronting domestic abuse through storytelling

Women's Aid?and House 337 have reimagined the classic children's tale,?The Tiger Who Came to Tea, in a new illustrated book titled?The Monster Who Came to Tea. Unlike the whimsical tiger, this "monster" symbolizes the?harsh reality of domestic abuse, invading homes and causing chaos. This poignant narrative aims to raise awareness about the lived experiences of many children facing such trauma. The initiative is part of a broader campaign urging?UK Prime Minister Keir Starmer?to prioritize funding for domestic abuse services. The book serves as a cautionary tale and an educational resource to help children recognize unhealthy relationships.

Watch the ad and read more here on Creative Review

ADVERTISING

Flip It Like a Pancake: Tesco's bold celebration for Pancake Day

Tesco?is back with another eye-catching Pancake Day campaign, following the success of its previous advertisements. The latest tactical poster creatively encourages shoppers to whip up delicious pancakes, cleverly flipping the entire ad design itself. Felipe Serradourada Guimaraes , ECD at BBH London , praises the campaign as?"Bold, simple, and delicious."

Watch the ad and read more here on LBBonline - Little Black Book

FEATURED

A bunch of news from my network

-?Maserati launched launched the"Maserati Lifestyle Collection"at MFW25?[source Pietro Zambetti linkedIn]?

-?From Lemonsoda and We Are Social , a map to find the best outdoor bars in Milan?[source Roberto Zepponi linkedIn]

-?MSC reveals an Iconic takeover in Milan?[source Andrea Guanci linkedIn]

-?Crypto made easy with Chainblock?[source Federico Pecoraro linkedIn]

NOBODY READS ADVERTISING

People read what interests them, and sometimes it’s NOT an?Ad

Let's jump in something out of the bubble:

Infomaniac:?Water stress in 2050

Pills for geeks:?Are vitamins a scam?

Foodie bites:?A Map of the World's Best Restaurants

Travel Tidbits:?36 hours in Kathmandu

Streaming binge:?Upcoming Book Adaptations in 2025

In case you missed it

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MARKETING

Mktg picks not to miss

-?Reddit Co-Founder wants to acquire TikTok to bring it On-chain

-?U.S. workers are more worried than hopeful about future AI use in the workplace

-?WB Discovery counts 117 million subscribers as streaming swings to a profit

-??A Google exec shared how the platform is bringing AI to online shopping.

JOB POSTING

The wrong place to find the right job

-?Spotify is hiring an Associate Marketing Manager?[through Arianna Dellera ]

-?Google is looking for a dynamic Business Program Manager?[through Riccardo Terzi ]

-?Circle?is searching for this role: Senior Business Development Director?[through Sanja Kon ]

DESIGN

Rollr: the luxe deodorant that rolls with style and sustainability

Rollr, a new natural and refillable roll-on deodorant, is redefining the toiletry aisle with its luxurious branding and eco-friendly approach. Founded by Milo Pinckney and developed in collaboration with Mother Design , Rollr aims to appeal to the "conscientious hedonist" by blending pleasure with sustainability. The deodorant is available in sophisticated scents like mandarin, vetiver, and clary sage, packaged in an elegant glass bottle featuring a cooling steel roller. With a commitment to reducing environmental impact by 90% through refillable options, Rollr stands out as a chic alternative in a market dominated by functional, plastic products.

Read more here on Creative Review

DESIGN

Elica's Kitchen Revolution: where art meets engineering

Elica, a renowned Italian brand known for its elegant kitchen ventilation solutions, has undergone a transformative rebrand led by Landor . Inspired by the?'Manifesto del Macchinismo,'?this new identity celebrates the fusion of creativity and technology in kitchen appliances. The rebranding emphasizes Elica's innovative spirit and pays homage to its founder,?Ermanno Casoli. The new wordmark, designed to be timeless, reflects the brand's commitment to excellence in Italian design.

Read more here on The Brand Identity

Thank you so much for reading this far—I truly appreciate it. Last week’s most-clicked link was:

-?Dancing Through Delivery: DoorDash's Theatrical food adventure

My name is Domenico Loperfido.

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