Ok, so who knew this was a thing?

Jodi, my son’s mom apparently thought a great activity today to celebrate spring break would an hour trek to Colorado’s first Buc-ee’s?

Well, Chase & I had no idea what she was talking about so we jumped in this jeep and trekked north.

Turns out it’s sort of the “Mall of America” of Truck Stops.

Who would have thought a 74,000 (according to new reports) with everything from Branded T-Shirts and Stuffed Animals to home cooking supplies.? Pretty much a full BBQ restaurant in the middle – and, a bunch of “middle America” types making their trip to pay homage for the grand opening.

Well, I’m from Tulsa so we think Quik-Trip is a big deal.

I even worked for them for about 5 minutes back when I was in HS – but, serious this is next level – stop for gas, or a charge and snacks.

Really, who comes up with this stuff?

A cult following for a truck-stop – with it’s own mascot?

Great marketing lesson.?? Took notes.

I have noticed that a number of firsts in state (or, firsts in a long time) such as Krispy Crème when they opened in Colorado, Jack-In-The Box, or In and Out Burger created quite a rush – Most of those lose steam pretty quick – hell it seems like Krispy Crème went from “The Thing” to pretty dead quickly.

Nobody’s immune—hell, we’re still on the list for the newly reopened Casa-Bonita, which is now run by the “South-Park” guys.

In is a great idea to take notes anytime you see something truly unique (if for no other reason it’s really rare to catch any type of “lightening in a bottle”) and see what lessons that you can borrow for your own business.

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